How do you engage your audience and invite feedback on your diversity and inclusion stories?

2 How to craft your stories

To craft effective and engaging stories, you need to consider your audience, your purpose, and your message. Your audience is your internal stakeholders, such as your employees, managers, leaders, or partners. You need to understand their needs, interests, and expectations, and tailor your stories accordingly. Your purpose is the reason why you are telling the story, such as to inform, educate, persuade, or motivate. You need to define your objective and the desired outcome of your story, such as to raise awareness, change behavior, or generate feedback. Your message is the core idea or theme of your story, such as to celebrate diversity, promote inclusion, or address a challenge. You need to articulate your message clearly and concisely, and support it with relevant facts, examples, and emotions.

3 How to structure your stories

To structure your stories effectively, you can use a simple framework, such as the STAR model, which stands for Situation, Task, Action, and Result. The Situation is the context or background of your story, such as the problem, opportunity, or goal. The Task is the role or responsibility of the main character or protagonist of your story, such as the employee, team, or leader. The Action is the steps or strategies that the protagonist took to address the situation, such as the actions, decisions, or collaborations. The Result is the outcome or impact of the action, such as the benefits, achievements, or learnings. By using this framework, you can create a clear and coherent narrative that captures the attention and interest of your audience.

5 How to measure your stories

To measure the effectiveness and impact of your stories, you need to define and track the relevant metrics and indicators for your internal communications. The metrics are the quantitative or numerical data that you collect and analyze, such as the reach, frequency, duration, or engagement of your stories. The indicators are the qualitative or descriptive feedback that you gather and evaluate, such as the comments, ratings, surveys, or testimonials of your audience. By measuring your stories, you can assess the performance and outcomes of your diversity and inclusion stories, identify the strengths and weaknesses of your storytelling approach, and improve your internal communications strategy and tactics.