How do you engage with business strategy podcast hosts or guests?

1 Identify your goals

Before you reach out to a podcast host or guest, you need to have a clear idea of what you want to achieve from the interaction. Do you want to ask a specific question, share feedback, request advice, or express appreciation? Do you want to build a relationship, network, or collaborate with them? Having a clear goal will help you craft a relevant and respectful message that shows your interest and value.

2 Do your research

The next step is to do some research on the podcast host or guest you want to engage with. Listen to their episodes, read their bio, check their website, and follow their social media accounts. This will help you understand their background, expertise, style, and perspective. It will also help you avoid asking questions that have already been answered, repeating common compliments, or making irrelevant comments.

3 Choose the right channel

Once you have done your research, you need to choose the right channel to reach out to the podcast host or guest. Depending on their preferences and availability, you can use different methods such as email, social media, podcast app reviews, or online forums. Some podcasters may have a dedicated contact form, a newsletter, or a community platform where you can interact with them. Choose the channel that is most appropriate and convenient for both parties.

4 Be concise and courteous

When you write your message, make sure to be concise and courteous. Start with a friendly greeting and introduce yourself briefly. Explain why you are contacting them and what you hope to achieve from the interaction. Be specific and relevant to the podcast topic or episode. Avoid long paragraphs, vague statements, or generic praise. Be polite and respectful of their time and expertise. End with a clear call to action or a question that invites a response.

5 Follow up and follow through

After you send your message, be patient and wait for a reply. Don't spam them with multiple messages or requests. If you don't hear back from them, you can follow up once or twice, but don't be pushy or rude. If you do hear back from them, thank them for their time and attention, and respond to their feedback or suggestions. Follow through on any commitments or actions you agreed on, and keep the conversation going if appropriate.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?