How do you end your sales presentation with a bang?

Don't just tell features, tell a story! End with a challenge that connects back to your intro, inviting them on a mission to solve their pain point with your solution.

Promise to abide by your service charter and assure stakeholders of above average customer satisfaction and provide platform for constructive criticism and or ideas.

No matter how effective the presentation delivery was, you need to consider the attention span of the listeners. If you want them to take the message back home with them, you need to repeat it again and again. Like a good climax movie, you have to give them a short summary of your message. Imagine you're wrapping up a gift – you want the recipient to remember why it's special. Similarly, in sales, recapping the value is like adding a bow to your presentation. Remind your audience of the benefits and solutions your product or service offers. Highlight how it meets their needs and solves their problems. This reaffirms their interest and solidifies the value proposition in their minds.

Addressing objections in sales is like finding an alternative route to reach your destination. Acknowledge concerns your audience might have, whether it's about price, features, or competition. Provide reassuring answers backed by facts or testimonials. This builds trust and demonstrates your expertise, paving the way for a smoother close.

Proactively handle any objections that may have arisen during your presentation. Show understanding, address concerns, and provide additional information or reassurance.

Ever felt the rush of excitement during a limited-time offer? Creating urgency in sales is like igniting that spark of urgency in your audience. Highlight scarcity, time-sensitive deals, or exclusive bonuses to prompt action. Showcase the consequences of delay, emphasizing the benefits of acting now. This motivates prospects to make a decision before the opportunity slips away.

Introduce a sense of urgency to motivate your audience to take immediate action. Highlight limited-time offers, exclusive deals, or time-sensitive benefits to create a fear of missing out (FOMO). Use language that conveys the importance of acting promptly, emphasizing the consequences of delaying a decision. Urgency encourages your audience to move forward and make a commitment.

Think of a call to action as the finish line in a race – it's where you want your audience to end up. Clearly direct your audience on what steps to take next, whether it's making a purchase, scheduling a demo, or signing up for a trial. Use persuasive language that prompts immediate action, such as "Buy Now" or "Get Started Today". Make it easy for them to say yes.

Articulate the next steps and issue a compelling call to action (CTA). Be specific about what you want your audience to do, whether it's making a purchase, signing up for a trial, or scheduling a follow-up meeting. Use active and persuasive language to encourage a positive response. Make it easy for them to take action by providing clear instructions and necessary contact information.

Just like watering a plant after planting the seed, follow-up in sales nurtures the relationship you've established. Reach out to prospects after the presentation to answer any lingering questions or concerns. Express gratitude for their time and interest, and offer further assistance or resources. This reinforces your commitment to their success and keeps the conversation going.

Reinforce your commitment to ongoing support and collaboration. Mention that you're looking forward to working together and express your willingness to address any further questions or concerns.

Imagine you've finished a meal, but the dessert menu offers tempting options. In sales, presenting additional considerations is like offering dessert after a satisfying main course. Suggest complementary products or services that enhance the original offer. Highlight upgrades, add-ons, or customization options that cater to specific needs or preferences. This expands the conversation and opens up opportunities for upselling or cross-selling.

Sales presentations are serious business but you can still have fun and be engaging when presenting, and who doesn't want to be relatable? Ask yourself for example, what interesting unusual stats and quotes about your services/product can you speak to? Is there a relatable funny scenario you can share which highlights how a pain point was creatively or innovatively resolved? How will you go above and beyond aka think outside of the proverbial box to make this collaboration the start of a painless and enjoyable relationship? Being a human sales person usually wins the day anytime over merely pure pitching.