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How do you eliminate unconscious bias?

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Unconscious bias is the tendency to make judgments or decisions based on stereotypes, preferences, or assumptions that are not based on facts or evidence. It can affect how you interact with your colleagues, customers, partners, and stakeholders, and influence your hiring, promotion, performance, and innovation outcomes. As an executive manager, you have a responsibility and an opportunity to eliminate unconscious bias in your organization and create a more inclusive, diverse, and productive culture. Here are some practical steps you can take to achieve this goal.

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T Mark Fernandes

Wipro OD Fellow ‘24-‘25 Empowering Organisations through People and Purpose.

1 Identify your own biases

The first step to eliminating unconscious bias is to acknowledge and understand your own biases. You may not be aware of how your background, experiences, values, beliefs, and emotions shape your perceptions and behaviors. To uncover your hidden biases, you can use self-assessment tools, such as the Implicit Association Test (IAT), or seek feedback from others who can offer different perspectives. You can also reflect on your past decisions and actions and examine how they may have been influenced by bias.

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James J Fagan II

Senior Management Business Thearpist
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Our life's history is the map of our conscious and unconscious bias. Every thought is processed through our biased history. Our biases are filters for the brain to use in perceiving, interpreting, and executing actions from stimuli from our environment. The goal is not to eliminate a bias but to recognize its existence, evaluate its source, and modify its use going forward. A bias is a guide for action generated from experience. Biases are not inherently good or bad. Their results come from how we choose to react to their existence.

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2 Educate yourself and others

The second step to eliminating unconscious bias is to educate yourself and others about the types, causes, and impacts of bias. You can learn from books, articles, podcasts, webinars, or courses that cover topics such as diversity, equity, inclusion, and social justice. You can also share your insights and resources with your team and encourage them to engage in open and respectful dialogue. By increasing your awareness and knowledge, you can challenge your own assumptions and stereotypes and foster a culture of learning and curiosity.

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3 Implement inclusive policies and practices

The third step to eliminating unconscious bias is to implement inclusive policies and practices that promote fairness, equity, and diversity in your organization. You can review and revise your existing policies and practices to ensure they are free of bias and discrimination and aligned with your values and goals. You can also introduce new policies and practices that support the recruitment, retention, development, and advancement of diverse talent. For example, you can use structured interviews, blind resumes, diverse panels, and objective criteria to reduce bias in hiring and promotion decisions.

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4 Seek diverse perspectives and feedback

The fourth step to eliminating unconscious bias is to seek diverse perspectives and feedback from a variety of sources and stakeholders. You can expand your network and connections by reaching out to people who have different backgrounds, experiences, opinions, and ideas from yours. You can also invite and listen to feedback from your team, peers, customers, partners, and mentors on how you can improve your leadership and performance. By seeking diverse perspectives and feedback, you can broaden your horizons, learn from others, and avoid groupthink and confirmation bias.

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5 Monitor and measure your progress

The fifth step to eliminating unconscious bias is to monitor and measure your progress and impact. You can set specific, measurable, achievable, relevant, and time-bound (SMART) goals and indicators to track your efforts and outcomes. You can also collect and analyze data and evidence to evaluate your results and identify areas of improvement. By monitoring and measuring your progress, you can hold yourself and others accountable, celebrate your achievements, and address any challenges or gaps.

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6 Commit to continuous improvement

The sixth and final step to eliminating unconscious bias is to commit to continuous improvement. You can recognize that eliminating unconscious bias is not a one-time event, but an ongoing process that requires constant learning, reflection, and action. You can also update and adjust your policies, practices, goals, and strategies as needed to respond to changing needs and expectations. By committing to continuous improvement, you can demonstrate your leadership, credibility, and responsibility, and inspire others to follow your example.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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T Mark Fernandes

Wipro OD Fellow ‘24-‘25 Empowering Organisations through People and Purpose.
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The process of 'Individuation' is a journey of self-realisation, wherein we integrate disparate parts of our unconscious into our conscious self. This process can illuminate our hidden biases. By actively engaging with our inner world and recognising our patterns, we can begin to see how these biases shape our perceptions and interactions. Often, our relationship with the 'other' is heavily influenced by what Jung termed 'Projection'. We often project our unconscious feelings or biases onto others. Recognizing these projections helps us understand that our perceptions of people are often reflections of our inner world, not necessarily an accurate representation of them.

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How do you eliminate unconscious bias?

1

2

3

4

5

6

7

1 Identify your own biases

2 Educate yourself and others

3 Implement inclusive policies and practices

4 Seek diverse perspectives and feedback

5 Monitor and measure your progress

6 Commit to continuous improvement

7 Here’s what else to consider

Executive Management

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How do you eliminate unconscious bias?

1

2

3

4

5

6

7

1 Identify your own biases

2 Educate yourself and others

3 Implement inclusive policies and practices

4 Seek diverse perspectives and feedback

5 Monitor and measure your progress

6 Commit to continuous improvement

7 Here’s what else to consider

Executive Management

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