How do you effectively use PPC bidding for long-tail keywords?

Long tail keywords can be really useful as part of a Google Ads account but you should not rely ONLY on them. This is because they can get so few searches you may only get a few clicks a day or perhaps even none at all. You should also ensure you have your long term keyword in "" marks or [] to be even more targeted. It's a good idea to have separate campaigns with long tail keywords in one and more broad keywords in another. This ensures you have good exposure on those critical terms but are not limiting things, so the broad campaign can still bring in the click volume you need.

Long-tail keywords are search queries that are more specific and less common than other keywords. They tend to be longer and more descriptive, and they often contain multiple keywords. For example, instead of searching for "shoes," someone might search for "comfortable running shoes for women with flat feet." Or "basketball shoes for ankle support." Or thousand other long-tail variations that reflect their specific needs. Long-tail keywords make up the majority of search queries on the internet. When people search for information or products online, they are more likely to use longer, more descriptive phrases that reflect their specific needs or interests.

Long-tail keywords are longer, more specific search phrases that users enter into search engines when looking for particular information, products, or services. They typically consist of three or more words and are highly relevant to a niche or specific topic. We, as Marketers, should care about long-tail keywords because they often have lower competition, making it easier to rank in search results and target a more qualified audience. Additionally, long-tail keywords help cater to users with specific needs, leading to higher conversion rates and better overall content relevance.

Long tail keywords are phrases that people search or are a subtopic of parent keyword on Google or Bing search engines that usually are not as targeted by brands as the parent/main keywords are. They are great place to start at the start as they can allow you to buy ads on the words that are closest to your product description and are less competitve

1.Use exact or phrase match types. This will ensure that your ads only show for the most relevant searches. 2.Bid lower on long-tail keywords with lower search volume. Long-tail keywords typically have lower competition. 3.Experiment with bidding higher on long-tail keywords that have high conversion rates. Even if a long-tail keyword has a low search volume, it may still be profitable to bid higher on it if it has a high conversion rate. 4.Use negative keywords to filter out irrelevant traffic. This will help you to save money on your PPC campaigns. 5.Monitor keyword performance and adjust your bids accordingly. Keep an eye on which long-tail keywords are generating the most traffic and conversions.

In a nutshell, if long tail KWs are exact match and rank = more qualified audience More on the practices: Lower Competition: Long-tail keywords have less competition, which means lower bid costs in PPC campaigns, potentially leading to cost savings. Higher Relevance: Long-tail keywords are more specific, attracting users with a precise intent, which can result in higher click-through rates and conversion rates. Niche Targeting: Long-tail keywords allow you to target niche markets and cater to users looking for very specific products or information. Improved Quality Score: Google Ads and other PPC platforms often reward ads with high relevance. Long-tail keywords can lead to higher Quality Scores, reducing costs and improving ad placement.

Longtail keywords are a fantastic way of finding cheap keywords that branch off of your core phrase match keywords. This also allows you to mine for new phrases inquiries that you may not have utilized before.

Google wants us to be broader with keywords, but for most busineses it's not an option or it can lead to inneficient ad spend. If you are using SEO tools like Ahrefs, or simple Google Keywords Planner, can help you find keywords that more closely match the products on offer. This processes can at the very least allow you to find keywords that are not as competitive as others, which can lead to better overall results in terms of CTR and lower CPA. Using these keywords in a exact or phrase match in your campaigns can give you a laser focused campaign set-up that will increase your chances of reaching effiencency orientated marketing goals

SEMRush is a fantastic tool for identifying good long tail keywords. You can also use the Google Search suggestion box, type in your search string and then see what long tail searches Google suggests in the box. Also look at the questions in the knowledge box, each of those is a long tail search you can target with ads or SEO.

Start with keyword research tools like Google Keyword Planner, SEMrush, or Ahrefs. Enter broad keywords related to your product or service, and the tools will suggest long-tail variations. Analyze Competitor Keywords: Study your competitors' ads and websites to identify long-tail keywords they are targeting. This can provide valuable insights into what's working in your industry. Customer Feedback: Review customer feedback, reviews, and questions to identify phrases they use when discussing your product or service. Search Query Reports: Examine your existing PPC campaigns' search query reports. This shows the actual search terms that triggered your ads and can reveal potential long-tail keywords.

Fist we must understand that there a few different types of search queries - most importantly for ecommerce - informational and transcational. Meaning some people search for information using these words and terms, but when they use a specific extra word maybe like "buy" for example, this is a transactional query. Google Keywords Planner can be a good tool to find long-tail keywrods. Also tools like Aherfs, SEMRush can be utilized to get a better perspective on the overall competiton. A great tip is to always search you keywords, especially if you are not sure, as the results on google can give you a clear sign whether these searches are informational only or transactional.

when bidding on long tail keywords make sure you use exact or phrase match types, otherwise a lot of ad spend can go to waist. On top of this it's very important to use negative keywords as well to further limit the waisted impressions on unrelevant queries.

- Instead of focusing solely on bid adjustments, experiment with different ad scheduling strategies to target specific periods when long-tail keywords are most likely to attract qualified traffic.

you should measure the performance by benchmarking your results to your broader campaigns. This should give you an idea if the long tail keywords are a good match for the product/ business. Generally speaking CTR & CPA targets should be the main ones you benchmark by. Optimising your ads for long-tail keywords includes making your extensions more relevant and personal to the new keywords focus but also including some of the main root keywords in the ad texts or headlines.

Once you've identified your long-tail keywords, it's time to implement an intelligent bidding strategy. While high-volume keywords might seem tempting, it's crucial to resist the urge and focus on the low-competition, highly-relevant phrases instead. With less competition, you can achieve a higher ad rank at a lower cost-per-click (CPC), maximizing your budget.

Effectively utilizing PPC bidding for long-tail keywords involves strategic approaches. Focus on relevancy; craft tailored ad copies reflecting the specific long-tail queries. Utilize match types wisely; employ exact or phrase match for precision. Monitor keyword performance; allocate higher bids to high-converting long-tail keywords. Leverage negative keywords to filter irrelevant traffic. Regularly analyze data, adjust bids based on conversions, and prioritize quality score optimization. Continuous monitoring and refinement ensure cost-effective PPC campaigns targeting long-tail keywords.

- Consider bidding lower on long-tail keywords with lower search volume but higher conversion rates, as they may still generate profitable results at a lower cost. - Experiment with bidding higher on long-tail keywords that have high competition, as this can help your ads stand out and attract more qualified traffic. - Instead of solely relying on automated bidding strategies, try manual bidding for better control and flexibility regarding long-tail keywords. - Test unconventional ad formats or placements for long-tail keywords, such as display ads or social media ads, to diversify your reach and potentially achieve better results.