How do you educate and train your staff on website localization best practices and benefits?

1 Define your localization goals and strategy

Before you start localizing your website, you need to have a clear vision of what you want to achieve and how you will measure your success. You also need to align your localization goals with your overall business objectives and budget. Communicate your localization strategy to your staff and explain how it supports your mission and vision. Provide them with relevant data and examples of how localization can improve your website performance, customer satisfaction, and competitive edge.

2 Assign roles and responsibilities

Website localization involves multiple stakeholders, such as content writers, designers, developers, translators, reviewers, project managers, and marketers. You need to define the roles and responsibilities of each team member and ensure they have the necessary skills, tools, and resources to perform their tasks. You also need to establish a clear workflow and communication system to coordinate and monitor the localization process. Assign a localization champion or leader who can oversee the project, provide guidance, and resolve issues.

5 Celebrate your localization successes

One of the best ways to motivate and educate your staff on website localization is to celebrate your localization successes. You can use various methods, such as newsletters, social media, awards, and recognition programs, to showcase your localization achievements, such as increased traffic, conversions, revenue, customer satisfaction, and brand awareness. You can also share positive feedback and testimonials from your local customers and partners. By celebrating your localization successes, you can demonstrate the value and benefits of website localization to your staff and inspire them to keep up the good work.