Last updated on
2024年9月11日
How do you edit commercial photos to add interest and variety without distracting from the main subject?
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One of the simplest ways to add interest and variety to your commercial photos is to crop and rotate them. Cropping can help you eliminate unwanted elements, emphasize the focal point, or create a different composition. Rotating can help you adjust the alignment, create dynamic angles, or correct perspective. Experiment with different crop ratios and orientations to find the best fit for your subject and purpose.
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The cropping and choice of perspective should really be done in camera while shooting. Yes, you may tweak it afterwards, but it is a bad idea to rely on being able to find a nice angle later by cropping. A good commercial photographer will avoid there being unwanted elements in the frame in the first place. Additionally, if you are shooting for an advert that is going to be printed large then you want to keep as much resolution as possible. Cropping loses resolution, potentially limiting what you can do with the image. In fact, if you need a totally different aspect ratio for the final image than the one you shot, a crop may not be able to save it at all.
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Subtle adjustments to lighting and contrast can make the subject pop without overwhelming the image. Adding a cohesive color grade or adjusting tones can give the image a polished, professional look while maintaining focus on the subject. Apply sharpening to the subject to make it stand out while keeping the background softer.
Another way to add interest and variety to your commercial photos is to adjust the color and contrast of your images. Color and contrast can affect the mood, tone, and impact of your photos, as well as the harmony and balance of the elements. You can use tools like curves, levels, hue/saturation, or color balance to tweak the brightness, contrast, saturation, or temperature of your photos. You can also use filters or presets to apply different color effects or styles. However, be careful not to overdo it or lose the naturalness and realism of your photos.
A third way to add interest and variety to your commercial photos is to add text and graphics to your images. Text and graphics can help you convey a message, add information, or create a brand identity. You can use tools like text, shapes, or stickers to add text and graphics to your photos. You can also use layers, masks, or blending modes to control the visibility, position, and interaction of your text and graphics. However, be mindful of the readability, relevance, and consistency of your text and graphics.
A fourth way to add interest and variety to your commercial photos is to use selective focus and blur to your images. Selective focus and blur can help you draw attention to the main subject, create depth, or add motion to your photos. You can use tools like focus, blur, or sharpen to adjust the focus and blur of your photos. You can also use tools like radial, gradient, or brush to apply focus and blur selectively to specific areas of your photos. However, be aware of the quality, realism, and purpose of your focus and blur.
A fifth way to add interest and variety to your commercial photos is to apply dodge and burn to your images. Dodge and burn can help you enhance the light and shadow, create contrast, or add dimension to your photos. You can use tools like dodge, burn, or sponge to lighten or darken specific areas of your photos. You can also use tools like exposure, highlights, or shadows to adjust the overall light and shadow of your photos. However, be careful not to overexpose or underexpose your photos or lose the details and textures.
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Whilst dodge, burn, and sponge are useful tools, care must be taken when using them as they can often create very uneven looks to larger areas. If you’re looking to change the shadow or brightness to the image on a larger scale, there are far more suitable tools to use: such as the brightness & contrast or curve tool in Photoshop, or a multitude of tools within Lightroom (contrast, brightness, exposure, whites, curve tool). Dodge, burn, and sponge are great for adding minor dimension details!
A sixth way to add interest and variety to your commercial photos is to experiment with different edits and combinations of edits. Editing commercial photos is not a one-size-fits-all process, but rather a creative and flexible one. You can try different edits and see how they affect your photos, or combine different edits and see how they work together. You can also compare different edits and choose the best one for your subject and goal. Experimenting with different edits can help you discover new possibilities and improve your skills.
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