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How do you distribute your mobile app to new regions?

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Distributing your mobile app to new regions can be a great way to expand your user base, reach new markets, and increase your revenue. However, it also comes with some challenges and considerations that you need to address before launching your app in different countries or territories. In this article, you will learn how to plan, prepare, and execute your mobile app distribution strategy for new regions, and what tools and platforms you can use to make the process easier and more efficient.

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Maks Kulicki

I coordinate mobile teams

1 Know your target regions

Before you decide to distribute your mobile app to new regions, you need to do some research and analysis to understand the potential demand, competition, and regulations of each region. You should also consider the cultural, linguistic, and technical differences that might affect your app's usability, design, and performance. For example, you might need to localize your app's content, interface, and features to suit the preferences and expectations of your new users. You might also need to optimize your app's code, size, and compatibility to work well with different devices, networks, and operating systems.

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Maks Kulicki

I coordinate mobile teams
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Localizing apps means making them fit well with local languages, cultures, and laws, and doing this with packages should be easy. Having control over the UI from afar lets you change it to suit users from different places. It's important to consider local likes, dislikes, laws, and expectations when localizing. Regular checks and updates are needed to make sure the app continues to work well for users in different regions.

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2 Choose your distribution channels

Once you have identified your target regions, you need to choose the best distribution channels for your mobile app. Depending on your app's type, category, and target audience, you might opt for different channels, such as app stores, web browsers, or third-party platforms. Each channel has its own advantages and disadvantages, such as reach, cost, control, and security. For example, app stores can provide you with a large and loyal user base, but they also charge fees, enforce policies, and require approval. Web browsers can offer you more flexibility and accessibility, but they also rely on internet connectivity and user retention. Third-party platforms can help you reach niche or emerging markets, but they also pose risks of piracy, fraud, and quality issues.

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Maks Kulicki

I coordinate mobile teams
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Don’t make things too hard. Look for top players in the local area. See how they get their products or services out to people. Learn from what they do and think about how you can do the same with your products or services. It's always good to talk with local client if you have one. Is there a special platform they use? Is there a niche for you? Is a niche profitable?

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3 Prepare your app store listing

If you choose to distribute your mobile app through app stores, such as Google Play or Apple App Store, you need to prepare your app store listing carefully. Your app store listing is the first impression that your potential users will have of your app, so you need to make it appealing, informative, and relevant. You should include the following elements in your app store listing: a catchy title, a clear description, a compelling icon, attractive screenshots or videos, relevant keywords, positive ratings and reviews, and a clear call to action. You should also localize your app store listing for each region, using the appropriate language, currency, and cultural references.

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4 Test your app for each region

Before you distribute your mobile app to new regions, you need to test your app for each region to ensure that it works properly and meets the expectations of your new users. You should perform various types of testing, such as functional testing, usability testing, compatibility testing, and performance testing. You should also use different tools and methods to test your app, such as simulators, emulators, real devices, beta testers, and analytics. Testing your app for each region can help you identify and fix any bugs, errors, or issues that might affect your app's quality, functionality, or user experience.

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5 Launch your app in stages

When you are ready to distribute your mobile app to new regions, you should launch your app in stages, rather than in one go. Launching your app in stages can help you manage your resources, monitor your results, and adjust your strategy accordingly. You can use different strategies to launch your app in stages, such as geo-fencing, pre-registration, soft launch, or staged rollout. Each strategy has its own benefits and drawbacks, depending on your app's goals, budget, and timeline. For example, geo-fencing can help you target specific locations, but it can also limit your reach. Pre-registration can help you generate interest and feedback, but it can also raise expectations. Soft launch can help you test and improve your app, but it can also expose your app to competitors. Staged rollout can help you control and measure your app's performance, but it can also delay your app's availability.

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6 Promote and update your app regularly

After you distribute your mobile app to new regions, you need to promote and update your app regularly to maintain and grow your user base. You should use different marketing channels and tactics to promote your app, such as social media, email, blogs, podcasts, or influencer marketing. You should also use different metrics and tools to measure and optimize your app's performance, such as downloads, retention, engagement, revenue, or user feedback. You should also update your app regularly to fix any bugs, add new features, or improve your app's design or functionality. Updating your app regularly can help you keep your app fresh, relevant, and competitive.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you distribute your mobile app to new regions?

1

2

3

4

5

6

7

1 Know your target regions

2 Choose your distribution channels

3 Prepare your app store listing

4 Test your app for each region

5 Launch your app in stages

6 Promote and update your app regularly

7 Here’s what else to consider

Mobile Applications

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How do you distribute your mobile app to new regions?

1

2

3

4

5

6

7

1 Know your target regions

2 Choose your distribution channels

3 Prepare your app store listing

4 Test your app for each region

5 Launch your app in stages

6 Promote and update your app regularly

7 Here’s what else to consider

Mobile Applications

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