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Last updated on 2024年7月2日

How do you develop and maintain a consistent and coherent business motivation model across your organization?

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A business motivation model (BMM) is a framework that helps you define and align your organization's vision, goals, objectives, strategies, tactics, and influences. A consistent and coherent BMM can help you communicate and execute your business strategy effectively and efficiently. However, developing and maintaining a BMM across your organization can be challenging, especially in a dynamic and complex environment. In this article, we will share some tips on how to create and sustain a BMM that reflects your organization's purpose, direction, and values.

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1 Understand your business context

The first step to developing a BMM is to understand your business context. This includes identifying and analyzing your internal and external stakeholders, their needs and expectations, their drivers and influencers, and their potential risks and opportunities. You also need to assess your current state, your desired state, your gaps and issues, and your strengths and weaknesses. By understanding your business context, you can establish a clear and realistic scope for your BMM and align it with your organization's vision and mission.

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Vivek Agrawal

Country Manager India | Refineries, New Business Development
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My perspective is that Business motivation model of an organization is a function of the motivation level of each employee from top to bottom. You walk in the office and ask few employees why are they doing what they are they doing? If their answers are aligned with the mission of the organization, the organization has successfully implemented BMM. If answers are not aligned with the mission, means organization needs to better in implementing BMM. There are 5 meta programs which impact person's motivation strategy: 1. Criteria - value - important? 2. Direction - towards or away from goal 3. Level - active, inactive or reflective. 4. Factors - what else could be motivating. 5. Reason - Methodical or creative? Share your thoughts.

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2 Define your business motivation elements

The next step is to define your business motivation elements, which are the components of your BMM that describe your organization's rationale and direction. These elements include desired outcomes or results (Ends), courses of action or methods (Means) to achieve those goals, factors or forces that affect your organization's ability to achieve its ends (Influencers), and evaluations or judgments about its influencers (Assessments). It is important to define these elements in a clear, concise, and consistent way, using a common language and format. Additionally, you should ensure that the elements are aligned, prioritized, and balanced with your organization's values, principles, and policies.

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3 Document and communicate your BMM

The third step is to document and communicate your BMM with a suitable tool or technique that can capture and convey the business motivation elements and their relationships. This could be done with a BMM diagram, a BMM matrix, a BMM narrative, or a combination of these methods. The purpose of documenting and communicating your BMM is to create a shared understanding and agreement on the organization's motivation and direction among stakeholders, assist in decision-making and planning processes by providing a clear rationale, and enable monitoring and evaluation activities by providing a reference point and criteria for measuring performance.

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4 Review and update your BMM

The final step is to review and update your BMM, as your business context and motivation may change over time. Establishing a regular and systematic process for reviewing your BMM with relevant stakeholders and feedback sources is key. Additionally, applying a change management approach for updating your BMM is essential to ensure clear and effective communication of the changes. By doing this, you can keep your BMM relevant and responsive to changing needs, maintain its consistency and coherence across the organization, and enhance its quality and maturity over time.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Arun Serr?o

Agile Product Management at CareFirst BlueCross BlueShield
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Use a consistent language and framework: Ensure that the business motivation model uses a consistent language and framework to avoid misunderstandings. Consistency will also make it easier to integrate the model with other business processes and systems. Keep it up-to-date: Regularly review the business motivation model to keep it aligned with your current business goals and objectives. This will ensure that it continues to provide value to your organization.

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Arun Serr?o

Agile Product Management at CareFirst BlueCross BlueShield
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Here are some additional details on each tip: Begin with a clear understanding of your business goals: Make sure that the business motivation model is aligned with your business goals. This will help to ensure that the model focuses on what is important to your business. Involve key stakeholders: Engage with business leaders, managers, and employees to get input in developing the business motivation model. This will help to ensure that the model is relevant and accurate.

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Arun Serr?o

Agile Product Management at CareFirst BlueCross BlueShield
(已编辑)
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Use a consistent language and framework: Consistency in the language and framework of the business motivation model will ensure that everyone understands it, reducing confusion and misunderstandings. It will also make it easier to integrate the model with other business processes and systems. Keep it up-to-date: Review the business motivation model regularly to keep it relevant and useful, reflecting changes in your business goals and objectives. By implementing these tips, you can develop and maintain a consistent and coherent business motivation model across your organization.

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Arun Serr?o

Agile Product Management at CareFirst BlueCross BlueShield
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To ensure consistency and coherence of your business motivation model across your organization, you can follow these tips: Begin with a clear understanding of your business goals: Clearly define what you want to achieve and the key performance indicators that will help you track progress. This way, you can identify the business motivations necessary to achieve these goals. Involve key stakeholders: Collaborate with business leaders, managers, and employees to develop the business motivation model. Involving them will make sure that the model is relevant and accurate.

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How do you develop and maintain a consistent and coherent business motivation model across your organization?

1

2

3

4

5

1 Understand your business context

2 Define your business motivation elements

3 Document and communicate your BMM

4 Review and update your BMM

5 Here’s what else to consider

Business Architecture

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How do you develop and maintain a consistent and coherent business motivation model across your organization?

1

2

3

4

5

1 Understand your business context

2 Define your business motivation elements

3 Document and communicate your BMM

4 Review and update your BMM

5 Here’s what else to consider

Business Architecture

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