登录查看更多内容

How do you determine core values for sales management?

由人工智能和领英社区提供技术支持

Core values are the guiding principles that define your sales management culture and drive your team's behavior and performance. They help you align your sales strategy, vision, and goals with your company's mission and values. They also help you attract, retain, and motivate your sales talent, as well as communicate your expectations and standards to your customers and prospects. But how do you determine core values for sales management that are relevant, authentic, and impactful? Here are some steps you can follow to create and implement your core values effectively.

在这篇协作文章中查找专家回答

由社区从 2 条内容中精选。了解更多

1 Identify your current values

Assessing your current sales management culture and identifying the values that are already present and influencing your team's actions and outcomes is the first step. To do this, ask yourself and your team members questions such as what core beliefs and assumptions shape your sales approach, what behaviors and attitudes you reward, what challenges and opportunities you face in the sales environment, and what feedback you receive from customers and stakeholders. You can also use surveys, interviews, focus groups, or assessments to gain more data and insights from your team and customers. The ultimate aim is to find out which values are working for you and which need improvement.

添加您的观点

2 Define your desired values

The next step is to define your desired core values for sales management that reflect your vision, goals, and competitive advantage. To do this, you and your team should ask yourselves questions such as what values you want to embody and promote in your sales management culture, how they align with the company's mission and values, how they differentiate you from competitors and add value to customers, and how they support your sales strategy. You can also use tools such as brainstorming, voting, ranking, or grouping to generate and prioritize your core values. The goal is to select a few that are clear, concise, and meaningful for your sales management culture.

添加您的观点

Luis Felipe Marval

Information Technology | Business Development Management | IT Advisor | Commercial Management | Digital Transformation
举报内容
Sales principles and values must be aligned with those of the company. This determines the pillars and then as a team we deepen towards the development of a unique and differentiating sales culture always with an approach that puts the customer's needs first

已翻译

赞

3 Communicate your core values

The third step is to communicate your core values to your team and customers, making them visible and memorable. To achieve this, you can create a core values statement or document that explains the meaning and purpose of each value. You can also share stories and examples of how your team members demonstrate your core values in action. Additionally, you should incorporate your core values into sales training, coaching, and feedback sessions. Furthermore, you can celebrate and reward those who live up to your core values as well as display them on your website, social media, marketing materials, and proposals. The goal is to make your core values part of your sales management identity and brand.

添加您的观点

4 Implement your core values

The final step is to integrate your core values into your sales management processes and practices, and measure their impact. This can be achieved by setting goals and KPIs that align with your core values, creating policies and procedures that reflect your core values, offering tools and resources to help apply core values in daily sales activities, getting feedback from team members and customers on how to improve core values and culture, as well as reviewing and updating core values regularly. Ultimately, the aim is to make your core values the basis of your sales management excellence and success.

添加您的观点

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Luis Felipe Marval

Information Technology | Business Development Management | IT Advisor | Commercial Management | Digital Transformation
举报内容
It is important that, after establishing the objectives, procedures and KPIs to define the measurement and monitoring mechanism and ensure their compliance.

已翻译

赞

Sales Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you determine core values for sales management?

1

2

3

4

5

1 Identify your current values

2 Define your desired values

3 Communicate your core values

4 Implement your core values

5 Here’s what else to consider

Sales Management

给文章评分

感谢您的反馈

更多Sales Management相关文章

更多相关阅读内容

How do you determine core values for sales management?

1

2

3

4

5

1 Identify your current values

2 Define your desired values

3 Communicate your core values

4 Implement your core values

5 Here’s what else to consider

Sales Management

给文章评分

感谢您的反馈

查看其他技能