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How do you design for gamification and playfulness in your user interface?

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Gamification and playfulness are two ways to make your user interface more engaging, fun, and motivating. They can help you create positive user experiences, increase retention, and achieve your goals. But how do you design for gamification and playfulness in your user interface? Here are some tips and examples to inspire you.

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1 Define your objectives

Before you start adding game elements or playful interactions to your user interface, you need to have a clear idea of what you want to achieve. What are the main goals of your product or service? Who are your target users and what are their needs, preferences, and motivations? How do you measure success and feedback? By defining your objectives, you can align your gamification and playfulness strategies with your user experience goals.

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Annie T.

Co-founder at Hology. UX/PR/Operations
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Gamifications in different industries have different goals. Some is to get something out of users, some is to help users complete something, to nudge for a behavior, some is to help improve performance. Gamification is most frequently ignored when it does not have mechanisms to elicit a response, a feeling, or change in behavior. At best it is a decoration often ignored when the path to goals are not carefully planned. So define goals are very important because you want to craft a journey that has stimulants which induce the responses to do what you want to reach the goals.

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2 Choose the right game elements

Gamification is the use of game elements, such as points, badges, levels, leaderboards, rewards, challenges, and feedback, in non-game contexts. These elements can help you motivate, guide, and reward your users for completing tasks, learning new skills, or achieving goals. However, not all game elements are suitable for every user interface or situation. You need to consider the context, the user behavior, and the desired outcome of your gamification. For example, if you want to encourage collaboration and social interaction, you might use team-based challenges and leaderboards. If you want to foster creativity and exploration, you might use open-ended tasks and rewards.

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Stan Peev

We build Shopify stores that convert and Shopify apps written with enterprise-grade code.
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While points and badges can provide external motivation, don't forget the power of internal motivation. Internal motivation comes from the enjoyment of the task itself. Find ways to make the activities inherently rewarding, so users are not just chasing external rewards. Think what could spark a person's curiosity, sense of belonging or thirst for knowledge.

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3 Design for playfulness

Playfulness is the quality of being playful, spontaneous, curious, and joyful. It can help you create user interfaces that are more fun, delightful, and memorable. Playfulness can be expressed through various aspects of your user interface, such as the visual design, the copy, the animations, the sounds, and the interactions. For example, you can use humor, surprises, Easter eggs, or whimsical characters to add playfulness to your user interface. You can also design playful interactions that invite users to experiment, discover, or express themselves.

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Annie T.

Co-founder at Hology. UX/PR/Operations
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What is playfulness? In different cultures, playfulness is defined in diverse ways. For some having a leadership board with quantitative scores ranking is fun because they grew up in competitive, individualistic environment and enjoys the thrill of being the winner. For some the fun is seeing qualitative data, an easter egg, or how your answers/actions relates to the community. Some people love animations, some people don't care about aesthetics but cares more about mechanisms. Consider the location, culture, education style, the industry you are designing for. Playfulness is different for all.

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4 Balance challenge and skill

One of the key factors that influence the user experience of gamification and playfulness is the balance between challenge and skill. This means that the tasks or activities that you design for your users should match their abilities and interests. If the challenge is too high and the skill is too low, users might feel frustrated, anxious, or bored. If the challenge is too low and the skill is too high, users might feel bored, uninterested, or overconfident. To achieve a balance between challenge and skill, you need to understand your users' level of expertise, provide them with appropriate feedback and guidance, and adjust the difficulty and complexity of the tasks or activities.

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5 Test and iterate

The last tip for designing for gamification and playfulness in your user interface is to test and iterate. You need to evaluate how your users respond to your game elements and playful interactions, and how they affect your user experience goals. You can use various methods, such as user testing, surveys, interviews, analytics, or A/B testing, to collect data and feedback from your users. Based on the results, you can refine or modify your gamification and playfulness strategies to improve your user interface and user experience.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you design for gamification and playfulness in your user interface?

1

2

3

4

5

6

1 Define your objectives

2 Choose the right game elements

3 Design for playfulness

4 Balance challenge and skill

5 Test and iterate

6 Here’s what else to consider

User Experience

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How do you design for gamification and playfulness in your user interface?

1

2

3

4

5

6

1 Define your objectives

2 Choose the right game elements

3 Design for playfulness

4 Balance challenge and skill

5 Test and iterate

6 Here’s what else to consider

User Experience

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