How do you define your target audience for your product vision canvas?

1 Use market research

Market research is the process of gathering and analyzing data about your potential customers, competitors, and industry trends. You can use various methods, such as surveys, interviews, focus groups, online platforms, and secondary sources, to collect information about your target audience's demographics, behaviors, needs, preferences, pain points, and motivations. Market research can help you validate your product idea, segment your market, and tailor your value proposition to your target audience.

4 Test your assumptions

Testing your assumptions is the process of validating or invalidating your hypotheses about your target audience, product, and value proposition. You can use various methods, such as prototypes, experiments, landing pages, and analytics, to test your assumptions and gather feedback from your target audience. Testing your assumptions can help you refine your product vision canvas, avoid costly mistakes, and improve your product-market fit.

5 Update your canvas

Updating your canvas is the final step of defining your target audience for your product vision canvas. Based on the insights you gained from market research, user personas, user journeys, and testing your assumptions, you can update the sections of your canvas that relate to your target audience, such as customer segments, value proposition, customer relationships, channels, and revenue streams. Updating your canvas can help you communicate your product vision more clearly, concisely, and convincingly to your stakeholders and team members.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?