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How do you define the scope and goals of a product design sprint?

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A product design sprint is a fast and focused process that helps you validate your ideas, solve problems, and create prototypes for your product. It can save you time, money, and resources by avoiding costly mistakes and testing assumptions before building the final product. But how do you define the scope and goals of a product design sprint? Here are some tips to help you plan and execute a successful product design sprint.

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1 Understand the challenge

Before you start a product design sprint, you need to have a clear understanding of the challenge you are trying to solve. What is the problem you are addressing? Who are your users and what are their needs? What are the constraints and opportunities you have? You can use tools like the problem statement, the value proposition, and the user journey map to define the challenge and align your team on the same vision.

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2 Set the sprint question

The sprint question is the main goal of your product design sprint. It is a specific and measurable question that guides your decisions and actions throughout the sprint. The sprint question should be ambitious but realistic, and it should reflect the value you want to deliver to your users and stakeholders. For example, a sprint question could be: How can we increase user retention by 10% in the next quarter?

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Akshay K.

CEO @ CareClinic Software
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The sprint question should be formulated based on a deep understanding of the users' needs and aligned with the company's goals. Ensure that the sprint question reflects the value you want to deliver to your users and stakeholders and increases the chances of achieving your sprint goals. For a software company, the sprint question could be: "How can we improve the performance and usability of our software to reduce user churn by 10% in the next quarter?" By conducting user research and gathering feedback from stakeholders, the team can gain a deep understanding of the users' needs and pain points, and align the sprint question with the company's goals.

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3 Choose the sprint scope

The sprint scope is the part of the challenge that you will focus on during the product design sprint. It is a way of narrowing down your problem and defining the boundaries of your solution. The sprint scope should be relevant to your sprint question, and it should be feasible to prototype and test within the time frame of the sprint. For example, if your sprint question is about user retention, your sprint scope could be: How can we improve the onboarding experience for new users?

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4 Define the sprint outcomes

The sprint outcomes are the tangible and measurable results that you expect to achieve by the end of the product design sprint. They are the indicators of whether you have answered your sprint question and validated your assumptions. The sprint outcomes should be aligned with your sprint question and scope, and they should be specific, observable, and quantifiable. For example, if your sprint question is about user retention, your sprint outcomes could be: Increase the number of users who complete the onboarding process by 20%, and reduce the churn rate by 5%.

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5 Plan the sprint schedule

The sprint schedule is the timeline and agenda of your product design sprint. It is a way of organizing your activities and tasks according to the phases and goals of the sprint. The sprint schedule should be realistic and flexible, and it should account for the availability and roles of your team members. A typical product design sprint lasts for five days, with each day dedicated to a different phase: understand, diverge, converge, prototype, and test.

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6 Prepare the sprint materials

The sprint materials are the tools and resources that you will need to conduct your product design sprint. They include the physical and digital materials that you will use to facilitate your activities, document your findings, and create your prototypes. The sprint materials should be ready and accessible before you start the sprint, and they should be appropriate for your sprint question, scope, and outcomes. Some examples of sprint materials are: sticky notes, whiteboards, pens, paper, laptops, software, cameras, and user feedback forms.

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How do you define the scope and goals of a product design sprint?

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6

1 Understand the challenge

2 Set the sprint question

3 Choose the sprint scope

4 Define the sprint outcomes

5 Plan the sprint schedule

6 Prepare the sprint materials

Product Management

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How do you define the scope and goals of a product design sprint?

1

2

3

4

5

6

1 Understand the challenge

2 Set the sprint question

3 Choose the sprint scope

4 Define the sprint outcomes

5 Plan the sprint schedule

6 Prepare the sprint materials

Product Management

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