How do you define the purpose of information graphics in your project?

1 Know your audience

Before you start designing your infographic, you need to know who you are creating it for. Who is your target audience? What are their needs, interests, and preferences? How familiar are they with your topic? How will they access and use your infographic? These questions will help you tailor your infographic to your audience's expectations and needs. For example, if your audience is composed of experts in your field, you can use more technical language and details, but if your audience is more general, you need to simplify and explain your concepts.

2 Define your message

Next, you need to define what you want to say with your infographic. What is the main message or takeaway that you want to convey to your audience? What are the key points or arguments that support your message? How do you want to organize and structure your information? These questions will help you craft a clear and coherent narrative for your infographic. For example, if your message is to persuade your audience to adopt a certain behavior, you need to provide evidence and reasons, but if your message is to educate your audience about a phenomenon, you need to provide facts and explanations.

3 Choose your format

Another aspect of defining the purpose of your infographic is choosing the most suitable format for your message and audience. There are many types of infographics, such as charts, maps, timelines, diagrams, flowcharts, etc. Each format has its own strengths and limitations, depending on the type and amount of data, information, or knowledge that you want to present. These questions will help you select the best format for your infographic. For example, if you want to show trends or comparisons, you can use charts, but if you want to show processes or relationships, you can use diagrams or flowcharts.

4 Consider your style

Finally, you need to consider the style of your infographic, which includes the visual elements such as colors, fonts, icons, images, etc. The style of your infographic should reflect your purpose, message, and audience, as well as your brand identity and tone. These questions will help you create a consistent and appealing style for your infographic. For example, if you want to create a professional and authoritative impression, you can use a formal and minimalist style, but if you want to create a friendly and playful impression, you can use a colorful and creative style.