How do you define and communicate your unique coaching value proposition?

Think about what YOU want to be known for. Use this framework as a starting point: Verb + Audience + Result 'I help [WHO] to do [WHAT] which [RESULT]'

There are two parts to a niche; the WHO and the WHAT. Everyone starts with the WHO, but it's the WHAT that drives the WHO. The WHAT is the problem(s) you solve; they are the reason you get hired. Once you know the problem you solve then ask WHO has that problem. If you struggle with the WHO start with a high-level audience, then ask WHAT KIND? Example: Coaches and consultants - What kind? Leadership and development, Life, Business, etc. Extra credit if you ask what kind again.

Your niche is your power. In a saturated coaching market, pinpointing a specific area of expertise isn't just beneficial—it's essential. This tailored approach not only sets you apart but ensures you attract clients who genuinely resonate with your services.

From my perspective, crafting a message requires a deep understanding of your own journey and the empathy to see your services from your clients' perspective. Your message shouldn't only be about what you offer but should also tell a compelling story about who you are, your journey, and how you're uniquely positioned to help your clients. ??

Another way to grow your network is to do really good work. When you do, people want to introduce you to others who can also benefit from the value you bring. Although it's simple, it requires intentionality to operate in integrity, be dedicated to excellence, genuinely care, and understand what your clients truly are looking for. Simply attending events isn't going to get you there. How you show up does.

Consistency is indeed key to building a strong personal brand as a coach. But I believe it's not just about being regular with your posts or updates, it's also about showing up consistently for your clients and your community. Your core values and the quality of your service should remain constant, even as you grow and evolve. ??

In my perspective, this step is about maintaining a growth mindset. The world is constantly changing and evolving, and so should you. Seek out learning opportunities, challenge yourself, and be open to new ideas and collaborations. It's about always being in tune with your clients' evolving needs and adjusting your services accordingly. ??

In my experience, staying adaptable not only keeps a coach relevant but also cultivates a growth mindset in their clients, reinforcing the idea that change is both positive and achievable.

In addition to these points, I'd like to add that building a personal brand as a coach is not a one-time event, but an ongoing process. It requires self-reflection, courage, resilience, and a lot of patience. It's a journey of self-discovery and growth, as much as it is about building a successful business. ??