Your logo and color scheme are essential elements of your personal brand. They help you stand out, communicate your values, and create a memorable impression. But how do you know when it's time to update them? In this article, you'll learn how to evaluate your current logo and color scheme, identify the signs that you need a change, and choose the best options for your brand.
The first step is to take a good look at your current logo and color scheme and ask yourself some questions. Do they reflect your personality, mission, and niche? Do they match your target audience's preferences and expectations? Do they stand out from your competitors and peers? Do they look professional, consistent, and appealing across different platforms and formats? If you answer no to any of these questions, you might want to consider updating your logo and color scheme.
for those 2 reasons : For simple two reasons : ?When you've grown or changed a lot in your personal journey or your personal business model.. ?When your current look feels old or doesn't connect with your people anymore..
Sometimes, you might not be aware that your logo and color scheme are outdated, ineffective, or inconsistent. Here are some signs that you need a change: You've changed your name, tagline, or offer. You've expanded your audience, market, or services. You've received negative feedback or confusion from your clients or prospects. You've noticed a decline in your engagement, conversions, or referrals. You've grown tired or bored of your logo and color scheme. If you notice any of these signs, it's time to think about a makeover.
A triggering event is a reason for change and updating brand visual identity. Starting a new job or looking to make a career change. Fundraising for an investment fund, non profit or political campaign. Or something more personal like weight loss or change of life. Whatever and whenever you decide, do it for a reason and with purpose / goals in mind.
Depending on the extent of the changes you want to make, you might need a refresh or a rebrand. A refresh is a minor update that keeps the essence of your logo and color scheme, but makes them more modern, relevant, and attractive. A rebrand is a major overhaul that changes the entire look and feel of your logo and color scheme, and often involves a new name, tagline, or offer. A refresh is usually cheaper, faster, and less risky than a rebrand, but a rebrand can have a bigger impact and attract more attention.
Once you've decided whether you need a refresh or a rebrand, you need to choose the best logo and color scheme for your brand. Here are some tips to help you: Research your audience, market, and competitors. Find out what colors, shapes, fonts, and symbols resonate with them and differentiate you from others. Use a color wheel, a logo maker, or a graphic designer to create different options and test them with your audience. Keep your logo and color scheme simple, clear, and versatile. Avoid trends, clichés, and plagiarism. Make sure your logo and color scheme match your voice, tone, and message.
The final step is to implement your new logo and color scheme across all your touchpoints. This includes your website, social media, email, business cards, flyers, presentations, and any other materials you use to communicate with your audience. Make sure you update your logo and color scheme consistently and coherently. Announce your new logo and color scheme to your audience and explain the reasons and benefits behind the change. Ask for feedback and monitor the results of your update.