How do you deal with sensitive topics during focus group discussions?
Navigating sensitive topics in focus group discussions can be a tightrope walk, requiring finesse and understanding. As a business communicator, you're often tasked with exploring complex issues that may provoke strong emotions or controversy. The key is to create a safe environment where participants feel respected and heard, even when broaching potentially uncomfortable subjects. Your approach should balance empathy with the need to gather honest, valuable insights that can inform your business strategies and decisions.