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How do you customize and enhance the user experience with payment gateway APIs?

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If you run an e-commerce website, you know how important it is to offer a smooth and secure payment process to your customers. But how do you customize and enhance the user experience with payment gateway APIs? In this article, we will show you some examples of how you can use payment gateway APIs to create a better checkout experience, reduce cart abandonment, and increase conversions.

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David Schulhof

Leading Digital Director with expertise in online marketing strategies | Growth | PHA Group
Suhil Srinivas

Head of Product for Go-To-Market Platforms

1 What are payment gateway APIs?

Payment gateway APIs are application programming interfaces that allow you to integrate different payment methods and platforms into your website. They enable you to accept credit cards, debit cards, digital wallets, and other forms of online payments from your customers. Payment gateway APIs also handle the authentication, encryption, and verification of the transactions, as well as the communication with the banks and payment processors.

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2 Why use payment gateway APIs?

Payment gateway APIs offer several benefits for your e-commerce website. First, they allow you to customize the look and feel of your payment page, so that it matches your brand and design. You can also add features like coupons, discounts, loyalty programs, and upsells to increase your average order value. Second, they improve the security and compliance of your payment process, by encrypting the sensitive data and following the industry standards and regulations. Third, they enhance the user experience, by offering multiple payment options, faster checkout, and seamless integration with your website and mobile app.

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David Schulhof

Leading Digital Director with expertise in online marketing strategies | Growth | PHA Group
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You have done all the hard work reaching, engaging and getting users to buy your product, but having a poor checkout experience or it not looking secure / up to 2023 expectations, you can expect checkout abandonment. Your checkout process is crucial in the conversion.

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3 How to choose a payment gateway API?

When selecting a payment gateway API for your e-commerce website, there are several factors to consider, such as the payment methods and currencies you want to accept, the fees and charges imposed on each transaction, the security and reliability of the API, the integration and customization options, and the customer support and documentation. Additionally, you should ensure that the API is compliant with the relevant laws and regulations.

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Suhil Srinivas

Head of Product for Go-To-Market Platforms
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When thinking of choosing a payment gateway or payment processor I think of three dimensions of fit a) Strategic fit - Does the partner support your business and is able to support your growth - Does the partner support your expansion plans, i.e. new currencies, countries etc b) Financial fit - Is the offering priced in a competitive way - Do they charge competitive fx rates for your international transactions c) Product/Operational fit - Supports all operational processes like reconciliation of payments, how easy is it to do refunds and customer support - Does the partner support the needs of all the teams in your company, finance, engineering, operations etc.

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4 How to integrate a payment gateway API?

Integrating a payment gateway API with your website and mobile app is a necessary step for accepting payments. The process may vary depending on the payment gateway API and the platform you use, but generally, it requires registering and creating an account with the API provider, installing and configuring the plugin or SDK, testing and verifying the API functionality and performance, and launching and monitoring the API on your live website and mobile app.

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5 Payment gateway API examples

If you're looking for ways to customize and enhance the user experience on your e-commerce website, payment gateway APIs can be a great source of inspiration. Stripe is a popular payment gateway API that allows you to accept and process payments from over 135 countries and currencies. You can use Stripe to create a custom payment page, embed a checkout form, or use a pre-built UI component. PayPal is another widely used payment gateway API that enables you to accept and process payments from over 200 countries and currencies. Braintree, part of the PayPal family, allows you to accept and process payments from over 45 countries and currencies. All three payment gateway APIs offer multiple payment options, comprehensive documentation, and robust security and fraud prevention systems.

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Yogesh Sakhardande

Strategic Planning - #UNDESA.
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Speed and cost per transaction are critical when evaluating payment gateway APIs. It is not always easy to switch from a slower and expensive API to a faster, cheaper solution. Importance of testing your solution pre-launch cannot be emphasized enough. Poor testing can bring your e-commerce website and business to a halt.

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How do you customize and enhance the user experience with payment gateway APIs?

1

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3

4

5

1 What are payment gateway APIs?

2 Why use payment gateway APIs?

3 How to choose a payment gateway API?

4 How to integrate a payment gateway API?

5 Payment gateway API examples

E-commerce

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How do you customize and enhance the user experience with payment gateway APIs?

1

2

3

4

5

1 What are payment gateway APIs?

2 Why use payment gateway APIs?

3 How to choose a payment gateway API?

4 How to integrate a payment gateway API?

5 Payment gateway API examples

E-commerce

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