Content curation is the process of finding, selecting, and sharing relevant and valuable content with your audience. It can help you establish your authority, engage your followers, and provide them with useful information. But how do you curate content that resonates with your audience and aligns with your goals? Here are some tips to help you get started.
Before you curate any content, you need to know who you are curating for. Who are your ideal customers, fans, or followers? What are their pain points, interests, and preferences? What kind of content do they consume, share, and trust? You can use tools like surveys, analytics, and social listening to get insights into your audience's profile and behavior. This will help you tailor your content curation strategy to their needs and expectations.
A potent strategy for positioning your brand as a useful resource for your audience is through curating pertinent information. You can create content that grabs attention, encourages engagement, and improves your relationship with your audience by knowing your audience, setting clear goals, diversifying your sources, filtering and vetting content, organising and categorising, adding value and context, optimising for platforms, and engaging with your audience. Adopt the practise of curation to maximise your chances of long-term success in the digital space.
I learned this back in my school days: to find and select high-quality content, it's crucial to stay updated with industry trends and news. This can be achieved by subscribing to relevant newsletters, blogs, and magazines, following industry leaders on social media, and attending webinars and conferences. Additionally, using content curation tools can help streamline the process. These tools can filter content based on your set criteria, ensuring that you're always sharing the most relevant and high-quality content with your audience. It's also important to evaluate the credibility of the source before sharing to maintain the trust of your audience. Helpful?
Next, you need to define what you want to achieve with your content curation. What are your social marketing goals and how can content curation support them? For example, do you want to increase brand awareness, generate leads, build relationships, or educate your audience? Depending on your objectives, you will need to curate different types of content, such as news, tips, stories, opinions, or resources. You will also need to measure the impact of your content curation using relevant metrics, such as reach, engagement, traffic, or conversions.
One of the most important aspects of content curation is finding reliable and relevant sources of content. You want to curate content that is credible, fresh, and valuable for your audience. You can use tools like RSS feeds, newsletters, blogs, podcasts, social media, or online communities to discover and follow quality sources in your niche. You can also use keywords, hashtags, or topics to filter and search for content that matches your criteria. You should always review and verify the content before you share it with your audience.
Curating content means that you are authorizing that content. You will be displaying that information to your audience and that makes you a source of information. For this reason, what guarantees its notoriety is the quality of the selection of content sources. This is a critical point and one that can have a huge impact on your reputation as a content curator.
Content curation is not just about sharing other people's content. It is also about adding your own voice, opinion, or insight to the content. This will help you showcase your expertise, personality, and values. You can add your perspective by writing a catchy caption, a summary, a question, a comment, or a call to action. You can also use tools like quotes, images, videos, or infographics to enhance the content and make it more appealing. You should always give credit to the original source and respect their copyright.
The challenge of curating content demands that you add your point of view, your opinion or questions about the selected and shared content. This is essential for building an emotional connection and identifying your audience with you.
Finally, you need to share your curated content in a way that maximizes its reach and impact. You should consider factors like timing, frequency, platform, format, and audience when you share your content. You should also use tools like scheduling, automation, or analytics to optimize your content curation workflow and performance. You should also interact with your audience and encourage them to engage with your content. You can ask for feedback, opinions, questions, or suggestions to spark conversations and build relationships.
A curator can have a greater influence on a community than a content creator. It all depends on the distribution strategy: agility and the right platform to disseminate content are essential for this.