How do you curate content for a resource center?

The primary goal of a resource center is to help your ICP get all the knowledge, tips, tricks and wisdom needed to get their jobs done. It's critical to map each article in a way it enables smooth transitioning from one sub topic to the other. Creating that roadmap right at the beginning resolves half the problem. The next steps are just ensuring the content created delivers the value intended. And more important than anything, a resource center should be simple, thorough and to the point.

Relevance and Variety: Curate content aligned with your audience's needs. Include diverse formats like articles, videos, infographics, and webinars to cater to different preferences. Quality Check: Ensure the content is accurate, up-to-date, and provides value. Filter through reliable sources and vet content rigorously before publishing. Organized Structure: Categorize content based on topics, levels of expertise, or formats. Implement intuitive navigation to facilitate easy access and exploration.

Curating content for a resource center involves: 1. Goal Definition: Clearly define your resource center's purpose and objectives. 2. Audience Identification: Understand your audience's needs and preferences. 3. Content Relevance: Ensure curated content aligns with goals and audience interests. 4. Diversity of Content: Include a mix of formats to cater to varied learning preferences. 5. Timeliness: Keep content up-to-date to address changes in trends or audience needs. 6. Organization and Structure: Develop a user-friendly structure for easy navigation. 7. Engagement Metrics: Use tools to track user engagement and refine your strategy. 8. Feedback Mechanism: Establish feedback channels to enhance content quality.

When curating content for your resource center, consider the following: 1. **Content Types**: Choose from blog posts, ebooks, white papers, case studies, webinars, podcasts, videos, infographics, and newsletters based on what resonates with your audience. 2. **External Sources**: Curate from industry publications, influencers, experts, partners, or customers. Always credit and link back to the original source. 3. **Quality Focus**: Prioritize quality over quantity. Ensure the content is relevant, reliable, and valuable to your audience. Your content choices should align with your niche and audience preferences, enhancing the value of your resource center.

To effectively organize your resource center content: Group by Topic: Create categories and subcategories based on main themes like marketing, sales, customer service, or product development. Sort by Format: Use filters or tags for visitors to easily find content types like blog posts, ebooks, or videos. Update Regularly: Keep your content fresh, displaying the most recent or popular items prominently. This organization enhances user experience, making it easier for visitors to navigate and find relevant content.

If you don't want to cause confusion, tag each content with relevant category. Category creation can help your audience to easily find a specific content. There won't be any multiple searches, continual scrolling, or excessive filtering to find that one post out of hundreds of articles.

In my experience, when on a site I trust, I value the site's recommendations. Consider 'recommending' the resources that you, yourself would use, in addition to many other resources. Providing recommendations can also prove you are a thought leader and establish topical authority for your site.

To effectively promote your resource center: Feature on Homepage: Highlight it prominently on your website's homepage. Dedicated Landing Page: Create a landing page specifically for the resource center. Content Teasers: Share snippets or teasers on your blog and social media. Email Campaigns: Send out newsletters or emails showcasing the resource center. Social Media Promotion: Use posts or stories to draw attention to it. Paid Ads: Consider running ads or sponsored posts to reach a wider audience. Tailor your promotion strategy to suit your audience and goals for maximum impact.