How do you cultivate creativity in your library outreach?
Creativity is a key skill for library professionals, especially when it comes to outreach and marketing. Outreach is the process of connecting with your community and promoting your library's services, programs, and resources. Marketing is the strategy of communicating your library's value and impact to your stakeholders and potential users. Both require creative thinking, planning, and execution to achieve your goals and stand out from the crowd. In this article, you will learn how to cultivate creativity in your library outreach and marketing by following these six tips.