How do you create a value-based proposal for digital copywriting?

1 Step 1: Research your client

Before you write your proposal, you need to do some homework on your client. You want to find out as much as possible about their business, industry, target audience, competitors, value proposition, goals, challenges, and pain points. You can use various sources of information, such as their website, social media, testimonials, reviews, case studies, reports, surveys, and analytics. You can also ask them questions directly, either in a discovery call or an email questionnaire.

The purpose of this step is to understand your client's situation and expectations, and to identify the gaps and opportunities where your copywriting can make a difference. You also want to establish rapport and trust with your client, and show them that you care about their success.

2 Step 2: Define the scope and objectives

Once you have a clear picture of your client's needs and wants, you can define the scope and objectives of your copywriting project. The scope refers to the specific deliverables and tasks that you will provide, such as web pages, blog posts, emails, landing pages, ads, etc. The objectives refer to the measurable and realistic outcomes that your copywriting will achieve, such as increasing traffic, conversions, leads, sales, retention, loyalty, etc.

The purpose of this step is to set the boundaries and expectations of your project, and to align them with your client's goals. You want to make sure that you and your client are on the same page about what you will do, how you will do it, when you will do it, and how you will measure it.

3 Step 3: Explain the benefits and value

The next step is to explain the benefits and value of your copywriting services to your client. This is where you show them how your copywriting will help them solve their problems, overcome their challenges, and reach their goals. You want to focus on the results and impact of your work, not just the features and details.

The purpose of this step is to demonstrate the value of your work and how it will generate a positive return on investment for your client. You want to make them see the difference between the cost of your services and the value of your services, and why they should choose you over other options.

4 Step 4: Present the pricing and terms

The fourth step is to present the pricing and terms of your copywriting project. The pricing refers to the amount and method of payment that you will charge for your services, such as a fixed fee, an hourly rate, a retainer, or a performance-based fee. The terms refer to the conditions and agreements that govern your project, such as the timeline, revisions, ownership, confidentiality, etc.

The purpose of this step is to provide a clear and transparent breakdown of your pricing and terms, and to justify them based on the value and benefits of your work. You want to avoid surprises and disputes with your client, and to establish a fair and mutually beneficial relationship.

5 Step 5: Include testimonials and samples

The fifth step is to include testimonials and samples of your previous work in your proposal. Testimonials are positive feedback and reviews from your past or current clients that attest to the quality and effectiveness of your copywriting services. Samples are examples of your work that showcase your skills and style, and that are relevant to your client's industry and project.

The purpose of this step is to provide social proof and credibility for your copywriting services, and to give your client a taste of what you can do for them. You want to use testimonials and samples that are specific, authentic, and impressive, and that highlight the value and results of your work.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?