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How do you create a social media style guide?

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A social media style guide is a document that outlines how your brand communicates across different platforms. It helps you maintain a consistent voice, tone, and visual identity that reflects your values and goals. A social media style guide can also save you time and resources, as you can refer to it whenever you create or update your content. In this article, you will learn how to create a social media style guide in four simple steps.

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1 Step 1: Define your brand personality

The first step is to define your brand personality, which is the way you want your audience to perceive you. Think about the words that describe your brand, such as friendly, professional, humorous, or adventurous. You can also use a brand personality quiz or a brand archetype model to help you narrow down your options. Once you have a clear idea of your brand personality, write it down in a few sentences and use it as the foundation of your style guide.

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Yasmine Elsafy

Web + Brand Designer
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When developing your brand personality, think about what your actual values are and how your product or service will benefit your target audience. Who are they and what are their interests? What are the platforms your audience uses to connect with you? How do you want your audience to feel when they interact with your content?

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2 Step 2: Choose your voice and tone

The next step is to choose your voice and tone, which are the expressions of your brand personality. Your voice is the overall style of your communication, such as formal, casual, or playful. Your tone is the variation of your voice depending on the context, such as serious, empathetic, or sarcastic. You can use a voice and tone chart or a voice and tone matrix to help you define and differentiate them. For example, your voice might be friendly and informative, but your tone might change from cheerful to supportive depending on the situation.

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3 Step 3: Set your visual guidelines

The third step is to set your visual guidelines, which are the elements that make your brand recognizable and appealing. These include your logo, color palette, fonts, images, videos, icons, filters, and emojis. You can use a mood board or a brand board to help you visualize and organize them. For each element, you should specify the rules and best practices for using them on different platforms. For example, you might have a logo variation for Instagram stories, a color scheme for Facebook posts, or a font size for Twitter captions.

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Yasmine Elsafy

Web + Brand Designer
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Visual guidelines are so important! I love creating mood boards that help capture the interest of your target audience and evoke the feelings you want them to associate with you. A consistent image is aesthetically appealing and makes you look professional, but it also communicates trust, reliability and credibility.

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4 Step 4: Create your content templates

The final step is to create your content templates, which are the formats and structures that you use for your social media posts. These include your headlines, captions, hashtags, calls to action, and bio. You can use a content template or a content calendar to help you plan and create them. For each template, you should provide examples and instructions for using them on different platforms. For example, you might have a headline formula for LinkedIn articles, a caption style for Pinterest pins, or a hashtag strategy for TikTok videos.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create a social media style guide?

1

2

3

4

5

1 Step 1: Define your brand personality

2 Step 2: Choose your voice and tone

3 Step 3: Set your visual guidelines

4 Step 4: Create your content templates

5 Here’s what else to consider

Social Media

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How do you create a social media style guide?

1

2

3

4

5

1 Step 1: Define your brand personality

2 Step 2: Choose your voice and tone

3 Step 3: Set your visual guidelines

4 Step 4: Create your content templates

5 Here’s what else to consider

Social Media

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