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How do you create a simple navigation system for your e-commerce site?

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A simple navigation system is essential for any e-commerce site. It helps your customers find what they are looking for, browse your products and categories, and complete their purchases. In this article, you will learn how to create a simple navigation system for your e-commerce site using some basic principles and best practices.

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1 Understand your customers

The first step to create a simple navigation system is to understand your customers and their needs. You need to know who they are, what they want, how they search, and what they expect from your site. You can use tools like analytics, surveys, feedback, and user testing to gather insights about your customers and their behavior. Based on this data, you can create user personas, user journeys, and user scenarios that will guide your navigation design.

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Jeremy Scott

I help CPG brands on Shopify scale to $2M+ ARR with paid ads, email, SEO, CRO, and UGC | Top Growth Marketer ????
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It is important for Ecommerce brands that have lots of products and SKUs to have a robust product search functionality. Smart search tools such as Searchanise for Shopify merchants would be advantageous to use because of its powerful AI capabilities. Being able to provide search results dynamically based on customer preferences can lead to increased sales/conversion rates through site search itself. Additionally, providing post-purchase surveys is a great way for Ecommerce brands to get to know their customers. Be sure to include questions that produce truly actionable feedback. Tools like these can really help brands segment their audience and connect with customers in a more meaningful way.

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Hod Y.

Senior Marketing Manager | Digital Advertising | Growth Hacker With AI
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You can find easily at Google Analytics 4 (GA4) all the necessary information of your customers as age,favorites products and gender . One tip - when you start the navigation design is to check the "heat map" of the main page and understanding where the navigation bar can be shown perfectly for active customers..

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2 Define your information architecture

The next step is to define your information architecture, which is the structure and organization of your site content. You need to decide what categories, subcategories, and pages you will have, how they will relate to each other, and how they will be labeled and displayed. You can use tools like card sorting, tree testing, and sitemaps to create and test your information architecture. The goal is to create a clear, logical, and intuitive hierarchy that matches your customers' mental models and expectations.

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Toccara Karizma

Chief Executive Officer at Toccara Karizma & Karizma Marketing
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The first step in building out your website’s structure is to perform SEO and competitor research so you can map out the keywords that should be used for the titles and links of every page. Some things to look for in your SEO and competitor research are: 1) What links and titles your top-ranking competitors are using for their landing pages. 2) Search volume and difficulty on the keywords you would like to structure your website page titles and links around. 3) How top-ranking competitors have structured their navigation menus for a streamlined UX. 4) The hierarchy of keywords as they relate to categories vs. sub-categories. This should simplify the task of mapping out the structure of a website while also optimizing it for SEO.

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Jeremy Scott

I help CPG brands on Shopify scale to $2M+ ARR with paid ads, email, SEO, CRO, and UGC | Top Growth Marketer ????
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A really great information architecture plan includes what is most important to the business while guiding users to action. Brands should consider placing top categories or CTAs(call-to-actions) at the start of the website user journey. This can help deliver specific content that matches customer expectations in a really fast way.

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Kyriakos Z.

Digital Commerce Executive | Entrepreneur | Advisor
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The best navigation tool that beats any IA or Navigation Menu on eCommerce websites and will be used the most from your visitors is the Search Bar. So make sure you have a killer search engine functionality on your website and keep investing in making it as best as it can be. Popular eCom tech platforms like Shopify and Bigcommerce will already have a great search engine built in, but if you are starting from simpler web platforms, make sure you do everything possible to optimise there.

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3 Choose your navigation elements

The third step in designing your site is to choose your navigation elements. These components and features should help customers navigate your site. You need to decide which types of navigation elements you will use, where you will place them, and how you will style them. Common navigation elements include a main menu at the top or left of your site that shows main categories and subcategories, breadcrumbs below the main menu or above the page title that represent the path from the homepage to the current page, a search box with filters, facets, or suggestions to refine the search results, a sidebar with additional information or options related to the current page or category, and a footer with important or secondary information or links that are not part of the main menu.

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Jeremy Scott

I help CPG brands on Shopify scale to $2M+ ARR with paid ads, email, SEO, CRO, and UGC | Top Growth Marketer ????
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Navigation is very important for delivering a best-in-class website/web app user experience. The non-obvious elements are a top level menu for quick actions and a business-driving call-to-action button in the main header navigation area. Chat icons are also helpful to include in main navigations for connecting with users in real-time chats to answer questions.

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4 Follow the best practices

The final step is to follow the best practices for designing a simple navigation system. It is important to keep it simple by using clear, concise, and consistent labels and icons, and avoiding jargon or ambiguous terms. Additionally, limit the number of options and levels in your main menu to avoid overwhelming customers. Make it visible by using contrast, color, size, and spacing to make navigation elements stand out and easy to read. Ensure that they are responsive and adaptable to different screen sizes and devices. Additionally, provide visual cues and feedback for active, hover, or click states of your navigation elements. Make it usable by using familiar and standard conventions and patterns for your navigation elements. Ensure they are accessible and compatible with different browsers and assistive technologies. Provide clear navigation aids and instructions to guide customers through your site. Lastly, make it relevant by analyzing customer behavior and preferences to determine what navigation elements they use, need, or ignore. Test your navigation elements with real users to evaluate their usability, effectiveness, and satisfaction.

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Jeremy Scott

I help CPG brands on Shopify scale to $2M+ ARR with paid ads, email, SEO, CRO, and UGC | Top Growth Marketer ????
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One best practice is to devise a website design style guide that includes dos and don'ts for implementing: - Fonts, typefaces, and general typography - Web elements (lines, shadows, cards, buttons, etc.) - Photography - Color palettes or schemes - Video

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Luis Lima

Superintendente de Produtos e Parcerias Digitais | Sócio | Rede/Itaú-Unibanco
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Um aspecto importante a se considerar é a Convers?o da venda no “momento mágico do pagamento”. Estimativas apontam que o índice de convers?o do funil de venda, desde o primeiro acesso ao site é de apenas 1,4%. Desse percentual, 30% n?o conseguiram concluir o pagamento no momento do checkout. As principais causas dessa quebra s?o: - modalidades de pagamento com muita fric??o; - ausência da modalidade de pagamento desejada pelo cliente; - falta de limite; - pedidos recusados devido a riscos avaliados pelo emissor do cart?o de crédito ou sistema de antifraude; - falta de limite; - receio do cliente em usar o cart?o de crédito em sites desconhecidos. è muito importante o e-commerce avaliar esses aspectos!

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Jeremy Scott

I help CPG brands on Shopify scale to $2M+ ARR with paid ads, email, SEO, CRO, and UGC | Top Growth Marketer ????
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Consider hiring an agency or freelance web designer/developer to help. This can alleviate any road blocks that cause delays in your project.

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How do you create a simple navigation system for your e-commerce site?

1

2

3

4

5

1 Understand your customers

2 Define your information architecture

3 Choose your navigation elements

4 Follow the best practices

5 Here’s what else to consider

E-commerce

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How do you create a simple navigation system for your e-commerce site?

1

2

3

4

5

1 Understand your customers

2 Define your information architecture

3 Choose your navigation elements

4 Follow the best practices

5 Here’s what else to consider

E-commerce

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