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How do you create a referral program that motivates temp workers to recommend your agency?

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Referrals are one of the most effective ways to attract and retain temp workers for your agency. They can help you reduce hiring costs, improve quality, and build loyalty among your existing staff. But how do you create a referral program that motivates temp workers to recommend your agency to their peers? Here are some tips to design and implement a successful referral strategy.

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Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career…

1 Define your goals and metrics

Before you launch your referral program, you need to have a clear idea of what you want to achieve and how you will measure it. Do you want to increase the number of applicants, fill specific roles, or improve retention rates? How will you track the sources, conversions, and performance of your referrals? How will you compare them to other hiring channels? Having clear and realistic goals and metrics will help you align your referral program with your business objectives and evaluate its effectiveness.

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2 Offer attractive and timely incentives

One of the main drivers of referrals is the reward that your temp workers receive for bringing in new talent. You need to offer incentives that are appealing, relevant, and fair to your referrers and their referrals. Depending on your budget and preferences, you can choose from different types of rewards, such as cash, gift cards, vouchers, or bonuses. You can also vary the amount or frequency of the reward based on the difficulty or urgency of the role, the quality or tenure of the referral, or the number of referrals made. Whatever you choose, make sure to deliver the reward promptly and transparently, and to communicate it clearly to your temp workers.

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Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career Coach & GTM Advisor ?? | FoundersBeta 30 Under 30 ??
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There's a reason restaurants serve more than one item on the menu - everyone has different preferences. Same applies to rewards and incentives. Conducting feedback conversations and offering decision making autonomy when it comes to rewards is key to designing a program that feels rewarding and motivating for others. The FindWRK platform does tickets into large draws for things like apple watches as a way to incentivize referrals.

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3 Make it easy and fun to refer

Another key factor that influences referrals is the ease and enjoyment of the process. You want to make it as simple and convenient as possible for your temp workers to refer their contacts to your agency. You can do this by providing them with multiple channels and tools to share your job openings, such as email, social media, text message, or a dedicated referral platform. You can also make it fun and engaging by gamifying the process, creating leaderboards, competitions, or recognition programs. The more you facilitate and incentivize referrals, the more likely your temp workers will participate and spread the word.

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Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career Coach & GTM Advisor ?? | FoundersBeta 30 Under 30 ??
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FindWRK has a custom referral link on each job seeker's dashboard so they can share a link with two clicks. Make the process as frictionless as possible for your job seekers to refer folks.

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4 Provide feedback and support

A third element that affects referrals is the feedback and support that your temp workers receive from you. You want to keep them informed and involved throughout the referral journey, from the moment they submit a referral to the moment their referral is hired or rejected. You can do this by sending them regular updates, acknowledgements, and thank-you notes, as well as asking them for feedback or suggestions. You can also provide them with support and guidance on how to refer effectively, such as providing them with referral scripts, tips, or testimonials. The more you communicate and appreciate your temp workers, the more they will trust and value your agency.

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Matt Parkin, CAPM?

Partnerships @ Fulfil (eCommerce ERP) ?? | LinkedIn Consulting ?? | Top Voice ?? | Speaker ??? | 4x Founder ?? | Career Coach & GTM Advisor ?? | FoundersBeta 30 Under 30 ??
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Duolingo's success is largely due to the gamification of their language learning. Moving up the leaderboard can be mirrored with referral leaderboards to gamify the referral experience and motivate your employees to refer others.

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5 Monitor and optimize your program

The final step to create a successful referral program is to monitor and optimize it regularly. You want to collect and analyze data on your referral performance, such as the number, quality, and retention of referrals, as well as the satisfaction and engagement of your referrers and referrals. You can use this data to identify what works well and what needs improvement, and to make adjustments accordingly. You can also solicit feedback from your temp workers and their referrals, and use it to enhance your program. The more you learn and improve your program, the more you will achieve your goals and motivate your temp workers.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create a referral program that motivates temp workers to recommend your agency?

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1 Define your goals and metrics

2 Offer attractive and timely incentives

3 Make it easy and fun to refer

4 Provide feedback and support

5 Monitor and optimize your program

6 Here’s what else to consider

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