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How do you create natural content without keyword stuffing?

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Keyword stuffing is a common mistake that can hurt your online content creation efforts. It means using too many keywords or repeating them unnaturally in your text, hoping to rank higher on search engines. However, this practice can backfire and make your content look spammy, irrelevant, or low-quality. It can also trigger penalties from Google and other search engines, which can lower your visibility and traffic. So how do you create natural content without keyword stuffing? Here are some tips to help you.

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Chika Ike-Ojukwu

Content creator??|| LinkedIn Influencer & Coach ||Top 50 African Influencers??|| Global speaker??|| I help personal and…

1 Use keyword research tools

Keyword research is the process of finding and analyzing the words and phrases that your target audience uses to search for information online. Keyword research tools can help you identify the best keywords for your content, based on factors like relevance, popularity, competition, and intent. Some examples of keyword research tools are Google Keyword Planner, Moz Keyword Explorer, and SEMrush. These tools can help you generate keyword ideas, analyze their metrics, and find related keywords that can complement your main ones.

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Aditi Mishra

Hubspot Inbound Certified Content Marketing Professional
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As a rule of thumb, if you end up stuffing keywords, you did not write an original article. It is better to research better than to force stuff on the keywords. The more you know about the topic, the better you will be able to include LSI relevant to the keywords.

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2 Optimize your content structure

The structure of your content can affect how well it ranks on search engines and how easy it is for your readers to follow. A good content structure should have a clear and catchy title, a concise and compelling introduction, a logical and coherent body, and a strong and actionable conclusion. Each section should have a subheading that summarizes its main point and includes a relevant keyword. You should also use headings, paragraphs, lists, images, and other formatting elements to break up your text and make it more readable and scannable.

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3 Write for your audience

The most important thing to remember when creating online content is to write for your audience, not for search engines. Your content should provide value, answer questions, solve problems, or entertain your readers, depending on your goals and niche. You should use a tone and style that suits your brand and connects with your audience. You should also use natural language and avoid jargon, slang, or complex terms that might confuse or alienate your readers. You can use keywords to guide your content, but don't force them or overuse them. Instead, use synonyms, variations, and modifiers to enrich your vocabulary and avoid repetition.

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Chika Ike-Ojukwu

Content creator??|| LinkedIn Influencer & Coach ||Top 50 African Influencers??|| Global speaker??|| I help personal and business brands gain VISIBILITY and MONETIZE their online presence while leveraging LinkedIn|| SDG 4
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Write your contents with your audience in mind. Write like you are speaking with them.Use simple words that your audience can understand. As I tell my audience “I write the way I talk” which makes it easier to connect with them at all times.

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4 Check your keyword density

Keyword density is the percentage of times a keyword appears in your content compared to the total number of words. There is no fixed rule for the ideal keyword density, but a general guideline is to keep it between 1% and 3%. You can use online tools like Yoast SEO or Keyword Density Checker to measure your keyword density and see if you need to adjust it. If your keyword density is too high, you might be keyword stuffing. If it is too low, you might be missing opportunities to rank for your keyword. You should aim for a balance that reflects your topic and intent.

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5 Proofread and edit your content

The final step to create natural content without keyword stuffing is to proofread and edit your content. You should check your content for spelling, grammar, punctuation, and syntax errors that might affect your credibility and readability. You should also check your content for clarity, coherence, flow, and relevance. You should eliminate any unnecessary or redundant words, phrases, or sentences that might dilute your message or distract your readers. You should also ensure that your content matches your title and subheadings, and that it delivers on your promise.

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