How do you create a mobile payment strategy that aligns with your business goals and customer needs?

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Mobile payments are becoming more popular and convenient for customers and businesses alike. They offer faster transactions, lower fees, and enhanced security. But how do you create a mobile payment strategy that aligns with your business goals and customer needs? Here are some steps to help you plan and implement a successful mobile payment solution.

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Nicolas Kadner

Wir senken deine Paymentkosten - in 9 von 10 F?llen 15% - 40% weniger Gebühren für eCommerce und lokale Unternehmen
Sopuluchi Obiora (FMVA??,BIDA??)

Finance Professional || Digital Payments Analyst || Settlement, Reconciliation and Chargeback Specialist || Quality…

1 Define your objectives

Before you choose a mobile payment platform, you need to identify your specific goals and expectations. What are you trying to achieve with mobile payments? Do you want to increase sales, reduce costs, improve customer loyalty, or expand your market reach? How will you measure your success and track your progress? Having clear objectives will help you select the best option for your business and avoid wasting time and money on ineffective solutions.

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Nicolas Kadner

Wir senken deine Paymentkosten - in 9 von 10 F?llen 15% - 40% weniger Gebühren für eCommerce und lokale Unternehmen
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When integrating a payment method (regardless of whether it is a mobile payment method), you should always carry out a cost-benefit analysis. A new payment method can, for example, increase your conversion rate, but it can also generate operational expenses or additional costs in certain constellations. Therefore, always calculate in advance whether the business case is worthwhile for you.

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Sopuluchi Obiora (FMVA??,BIDA??)

Finance Professional || Digital Payments Analyst || Settlement, Reconciliation and Chargeback Specialist || Quality Assurance Professional || Self Development Advocate.
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In creating a mobile payment strategy with customers needs and business goals as top priority, several factors comes into play. For customers, their needs may include ease and speed of payments, confidentiality, user-friendliness,and frictionless payments while the business goals can be based on budget, support, fees, scalability and security. Testing of the different platforms based on customers needs and business goals alongside a careful consideration of feedback can aid in the final decision making process of the mobile payment platform to settle for.

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Chris Del Grande

President & Co-Founder ? Father ? Entrepreneur ? Payments ? 2x Inc. 500/5000 List ? Helping Small Businesses ? Connector
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Jumping onto the latest tech trend without a game plan is like buying a sports car without knowing how to drive stick—you might look cool, but you won't get far. Before you dive into mobile payments, take a moment to map out what success really means for your business. Is it about turning one-time shoppers into loyal fans, cutting down overhead, or breaking into new markets? Remember, technology should serve your goals, not the other way around. So set your sights first, and let the right tools pave your way to success.

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2 Understand your customers

The next step is to research your target audience and their mobile payment preferences and behaviors. Who are your customers and what are their needs, pain points, and expectations? How do they use their mobile devices and what are their preferred payment methods? How do they perceive mobile payments and what are the benefits and barriers for them? By understanding your customers, you can design a mobile payment strategy that meets their demands and enhances their experience.

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Nicolas Kadner

Wir senken deine Paymentkosten - in 9 von 10 F?llen 15% - 40% weniger Gebühren für eCommerce und lokale Unternehmen
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Mobile payment methods can also be helpful when it comes to creating a new customer account more quickly. But even as a guest, I can pay quickly and securely without having to go through the form procedure. The billing and shipping address does not have to be entered manually - this is a pain point, especially in the mobile sector, which can have a negative impact on the conversion rate. Therefore, one aim should be to make it as convenient as possible for your customers to buy from your shop.

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3 Choose your platform

There are many mobile payment platforms available in the market, each with its own features, benefits, and limitations. You need to compare and evaluate them based on your objectives, customers, budget, and technical requirements. Some of the factors to consider are: compatibility, security, functionality, scalability, user-friendliness, support, and fees. You may also want to test different platforms and get feedback from your customers and staff before making a final decision.

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4 Integrate your systems

Once you have chosen your mobile payment platform, you need to integrate it with your existing systems and processes. This may involve updating your software, hardware, and network infrastructure, as well as training your staff and educating your customers. You also need to ensure that your mobile payment solution complies with the relevant laws and regulations, such as data protection, privacy, and tax. You may need to consult with experts or hire professionals to help you with the integration process.

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5 Promote your solution

The final step is to market your mobile payment solution to your customers and potential customers. You need to communicate the value proposition and the benefits of using mobile payments, as well as address any concerns or questions they may have. You can use various channels and strategies to promote your solution, such as social media, email, website, blog, video, flyers, or incentives. You also need to monitor and analyze your results and feedback, and make adjustments as needed.

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create a mobile payment strategy that aligns with your business goals and customer needs?

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1 Define your objectives

2 Understand your customers

3 Choose your platform

4 Integrate your systems

5 Promote your solution

6 Here’s what else to consider

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