How do you create a menu that appeals to the growing vegan market?

1 Know your audience

The first step to creating a vegan menu is to understand who your target customers are and what they expect from a vegan meal. Not all vegans are the same, and some may have different reasons, preferences, and dietary restrictions than others. For example, some vegans may avoid gluten, soy, or nuts, while others may enjoy them. Some vegans may be looking for healthy and wholesome dishes, while others may crave comfort food and indulgent treats. Some vegans may be adventurous and willing to try new cuisines and flavors, while others may stick to familiar and classic dishes. To know your audience, you can conduct surveys, interviews, or focus groups with your existing or potential vegan customers, or use online tools and platforms to research vegan trends and feedback.

4 Present with style and creativity

The final tip to creating a vegan menu that appeals to the growing vegan market is to present your dishes with style and creativity. You want to make your vegan dishes look appetizing, colorful, and inviting, not bland, boring, or plain. You can use fresh and seasonal ingredients, garnishes, sauces, and plates to add visual appeal and interest to your dishes. You can also use names and descriptions that highlight the benefits, features, and origins of your dishes, not just the ingredients. You can also use stories, anecdotes, or testimonials to showcase the inspiration, passion, or impact behind your vegan dishes. You want to make your vegan menu stand out and impress your customers, not just satisfy their hunger.

5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?