How do you create a memorable and distinctive online event brand?

1 Define your purpose and audience

Before you start planning your online event, you need to have a clear vision of what you want to achieve and who you want to reach. What is the main message or value proposition of your event? Who are your ideal attendees and what are their needs, interests, and pain points? How do you want them to feel and act after attending your event? Having a clear purpose and audience will help you craft a consistent and relevant online event brand that resonates with your target market.

2 Choose a catchy name and logo

Your online event name and logo are the first elements of your brand identity that your potential attendees will see. They should be catchy, memorable, and descriptive of what your event is about. Avoid generic or confusing names that could be mistaken for other events or brands. Use keywords that match your purpose and audience, and that are easy to spell and pronounce. Your logo should be simple, scalable, and recognizable, and reflect your event's personality and tone. Use colors, fonts, and shapes that align with your brand identity and message.

3 Create a unique theme and style

Your online event theme and style are the visual and verbal aspects of your brand that convey your event's mood, atmosphere, and value. They should be consistent across all your online event touchpoints, such as your website, landing page, registration form, email marketing, social media, and online platform. Your theme and style should also match your event format, content, and speakers. For example, if your event is a fun and interactive workshop, you could use a bright and playful color palette, a casual and friendly tone of voice, and a dynamic and engaging online platform.

4 Deliver a high-quality audio visual experience

Your online event audio visual experience is the technical and creative aspect of your brand that influences your attendees' satisfaction, engagement, and retention. You need to ensure that your online event has a high-quality audio visual production that delivers your content clearly, smoothly, and professionally. This means using the right equipment, software, and tools to optimize your sound, lighting, video, and graphics. You also need to plan and test your online event setup, troubleshoot any issues, and provide support and guidance to your speakers and attendees.

5 Encourage interaction and feedback

Your online event interaction and feedback are the social and emotional aspects of your brand that foster your attendees' loyalty, trust, and advocacy. You need to create opportunities for your attendees to interact with you, your speakers, and each other, before, during, and after your online event. You could use features such as polls, quizzes, Q&A, chat, breakout rooms, gamification, and networking to enhance your online event engagement and value. You also need to collect and analyze feedback from your attendees to measure your online event success and improve your online event brand.

6 Promote and share your online event brand

Your online event promotion and sharing are the marketing and communication aspects of your brand that increase your online event awareness, reach, and conversion. You need to create and implement a comprehensive and effective online event marketing strategy that showcases your online event brand and value proposition to your target audience. You could use channels such as email, social media, blogs, podcasts, webinars, and influencers to promote and share your online event brand. You also need to create and encourage user-generated content, such as testimonials, reviews, photos, videos, and hashtags, to amplify your online event brand and word-of-mouth.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?