How do you create and manage SEM and SEO campaigns across different platforms and channels?
If you want to increase your online visibility and reach more potential customers, you need to understand the difference between SEM and SEO, and how to use them effectively. SEM stands for search engine marketing, and SEO stands for search engine optimization. Both are strategies to improve your ranking and traffic on search engines, but they have different goals, methods, and costs. In this article, we will explain the basics of SEM and SEO, and how to plan, execute, and measure your campaigns across different platforms and channels.