How do you create an interactive infographic to improve user engagement?

1 Choose your topic and goal

The first step is to define your topic and goal for your interactive infographic. What is the main message or story you want to convey? Who is your target audience and what are their needs and interests? What action do you want them to take after viewing your infographic? These questions will help you narrow down your topic and align it with your objective.

3 Design your layout and style

The third step is to design your layout and style for your interactive infographic. You need to choose a format that suits your data and story, such as a timeline, a map, a chart, or a quiz. You also need to choose a color scheme, a font, and a tone that match your brand and audience. You can use tools like Adobe Illustrator, Canva, or Infogram to create and customize your design.

4 Add interactivity and animation

The fourth step is to add interactivity and animation to your interactive infographic. You need to decide what elements you want to make interactive, such as buttons, sliders, hover effects, or pop-ups. You also need to decide what type of animation you want to use, such as transitions, motion, or sound. You can use tools like HTML5, CSS3, JavaScript, or Hype to code and animate your interactivity.

5 Test and optimize your infographic

The fifth step is to test and optimize your interactive infographic. You need to check if your infographic works well on different devices, browsers, and screen sizes. You also need to check if your infographic loads fast, has clear navigation, and has no errors or bugs. You can use tools like Google PageSpeed Insights, BrowserStack, or W3C Validator to test and optimize your infographic.

6 Publish and promote your infographic

The final step is to publish and promote your interactive infographic. You need to choose a platform that supports interactivity, such as your own website, a landing page, or a social media network. You also need to choose a strategy that reaches your target audience, such as email marketing, SEO, or paid ads. You can use tools like WordPress, Mailchimp, or Google Analytics to publish and promote your infographic.

7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?