登录查看更多内容

How do you create a global sports marketing plan?

由人工智能和领英社区提供技术支持

Global sports marketing is the process of promoting and selling sports-related products, services, events, or personalities across different countries and cultures. It can be a lucrative and rewarding strategy for sports organizations, sponsors, media, and fans, but it also requires careful planning and execution. In this article, you will learn how to create a global sports marketing plan that aligns with your goals, targets your audience, adapts to local preferences, and measures your results.

此文章中的业界达人

由社区从 5 条内容中精选。了解更多

1 Define your objectives

Before you start developing your global sports marketing plan, you need to have a clear vision of what you want to achieve and why. What are your main goals and how do they relate to your overall business strategy? How do you want to position your brand, product, or event in the global market? How do you want to differentiate yourself from your competitors? How will you measure your success and evaluate your return on investment? These are some of the questions that you need to answer to set your objectives and guide your actions.

添加您的观点

Kimberly Quigley, MD, FABPN

CEO| Onrise, Mental Health Care for Athletes | Psychiatrist | WHO Healthcare Influencer | Medical Advisor to The Real | Medical Pool at USA Wrestling | Mom of Three Amazing Humans
举报内容
Sports is by nature already global, so it really isn't that difficult. Knowing your brand and where specifically it will resonate is powerfully important. After that just do it!

已翻译

赞

2 Identify your target market

Once you have defined your objectives, you need to identify your target market and segment it according to relevant criteria. Who are your potential customers or fans and where are they located? What are their demographics, psychographics, behaviors, and needs? How do they consume sports media and content? How do they interact with sports brands and products? How loyal are they to specific teams or athletes? These are some of the factors that you need to consider to understand your target market and tailor your marketing mix accordingly.

添加您的观点

Dr. Dan Kaufmann

Strategic Revenue Executive | Driving Growth Through Data-Driven Sales Cross-Functional Collaboration, and Customer-Centric Innovation | Scholar-Practioner
举报内容
In my time with the New Orleans Saints and Pelicans, we spotted a fantastic opportunity to expand our fan base beyond our local market. We set our sights on the Oceania market, and here's why it made sense: No other NBA team had significantly impacted that region. We partnered with TripADeal, a prominent distribution partner, and Qantas Airlines, enhancing our presence in Oceania. We also had our first pick come from Australia as well. For a sports property to go global, connecting with fans worldwide is vital. We had to adjust our communication style and engagement strategies to align with the cultural preferences of our new fans. Through strategic partnerships and community outreach, transcended geographical borders.

已翻译

赞

3 Adapt to local cultures

One of the biggest challenges of global sports marketing is to adapt to local cultures and preferences without losing your core identity and values. You need to conduct a thorough market research and analysis to learn about the cultural, social, political, legal, and economic factors that influence your target market and affect your marketing decisions. You need to respect and appreciate the diversity and uniqueness of each market and avoid any stereotypes, biases, or offensive messages. You need to customize your product, price, promotion, and distribution strategies to fit the local needs and expectations, while maintaining a consistent and coherent global image.

添加您的观点

Elizabeth Montavon

Pro Athlete | Award-Winning Sports Marketer | Women's Sports
举报内容
Emphasizing the importance of adapting to local cultures cannot be overstated. As we navigate the intricacies of global sports marketing, it's pivotal to balance local relevancy with a consistent global brand message. By ensuring our strategies are both culturally sensitive and aligned with our core values, we foster deeper connections with diverse fan bases while retaining our brand's authenticity. In essence, it's about global reach with local resonance.

已翻译

赞

4 Choose your communication channels

Another key aspect of global sports marketing is to choose the most effective and efficient communication channels to reach and engage your target market. You need to select the appropriate media platforms, formats, and languages to deliver your marketing messages and create a positive brand awareness and reputation. You need to consider the availability, accessibility, affordability, and popularity of each channel in each market and balance your budget and resources accordingly. You also need to integrate your online and offline channels and create a seamless and interactive customer experience.

添加您的观点

5 Monitor and evaluate your performance

The final step of creating a global sports marketing plan is to monitor and evaluate your performance and results. You need to collect and analyze data and feedback from your target market and stakeholders to measure the impact and effectiveness of your marketing activities. You need to use relevant metrics and indicators to track your progress and achievements towards your objectives. You need to identify your strengths and weaknesses and learn from your successes and failures. You need to adjust and improve your plan based on your findings and insights.

添加您的观点

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

添加您的观点

Dr. Dan Kaufmann

Strategic Revenue Executive | Driving Growth Through Data-Driven Sales Cross-Functional Collaboration, and Customer-Centric Innovation | Scholar-Practioner
举报内容
Sports properties can expand their fan base and fan engagement while fostering customer loyalty through strategic international growth. First, forging global partnerships and broadcasting agreements can expose the sport to new audiences. Cultivating local talent and hosting international events can create connections with fans in diverse regions. Moreover, leveraging digital platforms and social media enables immediate interaction with international supporters, building community. Tailoring content, merchandise, and events to resonate with different cultures and demographics can further solidify brand loyalty. Sports properties can grow geographical boundaries, diversify their fan base, and foster lasting relationships with fans worldwide.

已翻译

赞
Priyanka Sagar

Hospitality Professional ?? || Sales || Revenue || Customer Success???
举报内容
Great read, also to add focus on the challenges your audience facing currently with the sports product e.g. quality, durability, cost effectiveness etc.By addressing these challenges your sports product can not only solve problems for your target audience but also set itself apart from competitors, making it more appealing and valuable to consumers.

已翻译

赞

Sports Management

+ 关注

给文章评分

我们借助人工智能创建了此文章。您认为这篇文章怎么样？

很棒不太好

举报此文章

查看全部

How do you create a global sports marketing plan?

1

2

3

4

5

6

1 Define your objectives

2 Identify your target market

3 Adapt to local cultures

4 Choose your communication channels

5 Monitor and evaluate your performance

6 Here’s what else to consider

Sports Management

给文章评分

感谢您的反馈

更多Sports Management相关文章

更多相关阅读内容

How do you create a global sports marketing plan?

1

2

3

4

5

6

1 Define your objectives

2 Identify your target market

3 Adapt to local cultures

4 Choose your communication channels

5 Monitor and evaluate your performance

6 Here’s what else to consider

Sports Management

给文章评分

感谢您的反馈

查看其他技能