Mobile marketing campaigns are a powerful way to reach and engage your target audience, especially in the era of smartphones and social media. But how do you create mobile video ads that stand out from the crowd and drive conversions? In this article, we'll share some tips and best practices for creating engaging mobile video ads that can boost your online marketing results.
Before you start creating your mobile video ads, you need to have a clear idea of what you want to achieve and who you want to reach. What is the main message or offer you want to convey? What action do you want your viewers to take? Who are your ideal customers and what are their pain points, preferences, and behaviors? Having a clear goal and audience profile will help you craft a video that resonates with them and motivates them to act.
To this point, specific audiences or sub-audiences will have different preferences for format and length. You should always strive to access these insights before building content by looking at your own analytics or hiring data experts, then experiment and iterate often to ensure success, as opposed to hoping for the best. When it comes to mobile video advertising, there should be no guesswork.
Mobile video ads are distinct from desktop or TV ads in many ways, requiring optimization for smaller screens, shorter attention spans, and different contexts. To ensure better performance, consider the following tips: vertical or square formats that fit the mobile screen and avoid black bars or cropping; videos that are short and sweet, ideally between 15 to 30 seconds, and capture the viewer's attention in the first few seconds; clear and legible text, graphics, and calls to action that are easy to read and tap on mobile devices; and sound and silence. Some viewers may watch your videos with the sound on, while others may watch them with the sound off or in a noisy environment. Make sure your videos can convey your message with or without sound, and use captions, subtitles, or voiceovers to enhance your message. With these tips in mind, you can optimize your mobile video ads for maximum impact.
Batch video creation process for mobile formats by breaking down a topic or customer journey into multiple bite sized pieces. You can record multiple versions of each mobile video ad to test which hook and visual is working best. Do this by first planning the "mini script" and then create multiple version of the hook/attention grabber. Also record in different settings and with multiple on camera hosts to test the conversion across versions of creative.
Mobile video ads are an incredible opportunity to display your brand's personality, value proposition, and unique selling points. To stand out from the competition and engage with your viewers, you must be creative and relevant. To make your mobile video ads more creative and relevant, consider using storytelling techniques to create an emotional connection with your viewers and demonstrate how your product or service can solve their problems or improve their lives. Additionally, humor, surprise, or curiosity can be used to spark interest and engagement, making your videos memorable and shareable. Furthermore, social proof, testimonials, or influencers can be used to build trust and credibility, showing your viewers how others have benefited from your offer. Finally, personalization, localization, or segmentation can be used to tailor your videos to your audience's needs, interests, or location, making them feel more relevant and appealing.
Mobile Video Ads Guide: Stand it up, make it short, keep it real, say it quick. - STAND IT UP: Vertical format videos look bigger on vertical mobile screens - MAKE IT SHORT: Videos under 15 seconds perform better (but test your audience). - KEEP IT REAL: 80% of LinkedIn's advertising audience is under 35 and are looking for credibility. Make it personal with some UGC social proof shot in the wild. - SAY IT QUICK: get to the point and hook their attention. If they aren't hooked within the first few seconds they're moving on. Last rule: Ask if you find it interesting. If you're bored, they're bored.
The last step in creating engaging mobile video ads is to test and measure your results and optimize your campaigns accordingly. You need to track and analyze how your videos are performing in terms of views, impressions, clicks, conversions, and other metrics that matter to your goals. You also need to test different versions of your videos, such as different headlines, images, colors, sounds, or calls to action, and see which ones perform better. By testing and measuring your results, you can learn what works and what doesn't and improve your mobile video ads over time.