Social media marketing and traditional marketing have several distinct differences, such as cost, reach, and engagement. When it comes to cost, social media marketing is typically more affordable and flexible, as it allows you to create and share content with minimal or no budget, and adjust your strategy based on the analytics and feedback you receive. Traditional marketing, however, requires a substantial investment and a long-term commitment, as you have to pay for the production and distribution of your ads, and have limited control over the results and performance. In terms of reach, social media marketing enables you to target a global and niche audience, as you can tailor your content to specific segments based on their demographics, interests, behaviors, or preferences. Additionally, you can expand your reach through word-of-mouth, viral effects, and user-generated content. On the other hand, traditional marketing limits your reach to a local and broad audience, as you have to depend on the availability and popularity of the media channels you choose, and have less influence over who sees your ads and how they respond to them. Lastly, when it comes to engagement, social media marketing allows you to interact with your audience in a direct and interactive way, as you can communicate with them through comments, messages, polls, stories, live videos, and other features. You can also build relationships and communities with your followers, and motivate them to participate, share, and advocate for your brand. In contrast, traditional marketing offers a one-way and passive communication, as you can only broadcast your messages to your audience, and have little or no opportunity to interact with them or get their feedback.