How do you create and distribute engaging content for your nonprofit marketing campaign?

1 Know your audience

Before you start creating content, you need to know who you are creating it for. Who are your ideal supporters, donors, volunteers, or beneficiaries? What are their needs, interests, challenges, and motivations? How do they consume and respond to content? You can use tools like surveys, interviews, personas, and analytics to research and segment your audience. This will help you tailor your content to their preferences, goals, and pain points.

2 Define your goals and metrics

Next, you need to define what you want to achieve with your content and how you will measure it. What are the main objectives of your nonprofit marketing campaign? Do you want to increase awareness, engagement, donations, advocacy, or something else? How will you track and evaluate your progress and impact? You can use tools like SMART goals, KPIs, and dashboards to set and monitor your goals and metrics. This will help you align your content with your mission and strategy.

3 Choose your content types and channels

Now, you need to decide what types of content and channels you will use to reach and engage your audience. What formats and mediums will best convey your message and story? What platforms and networks will best amplify your reach and influence? You can use tools like content audits, competitor analysis, and content calendars to choose and plan your content types and channels. This will help you diversify, optimize, and schedule your content.

4 Create your content

Next, you need to create your content using best practices and techniques. How will you craft your content to capture attention, interest, emotion, and action? How will you incorporate your brand voice, identity, and values? How will you ensure your content is clear, concise, and credible? You can use tools like templates, guidelines, and checklists to create your content. This will help you produce high-quality, consistent, and relevant content.

5 Distribute your content

Finally, you need to distribute your content using effective methods and tactics. How will you promote and share your content to reach and attract your audience? How will you leverage your existing supporters, partners, and influencers? How will you optimize your content for search engines, social media, and email? You can use tools like automation, analytics, and testing to distribute your content. This will help you increase your visibility, traffic, and conversions.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?