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How do you create a digital conversion plan?

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A digital conversion plan is a roadmap that outlines how you will turn your online visitors into customers, leads, or subscribers. It is a crucial component of any digital strategy, as it helps you optimize your website, landing pages, and marketing campaigns for maximum results. In this article, we will show you how to create a digital conversion plan in six steps.

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1 Define your goals

The first step is to define your goals and objectives for your digital conversion plan. What are you trying to achieve with your online presence? Who are your target audience and what are their needs and pain points? How will you measure your success and track your progress? These questions will help you set clear and realistic goals that align with your business vision and mission.

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Jeremy Merrell Williams

I Launch & Scale Premium Brands with a laser focus on Customer Acquisition and Brand Management. Luxury | Beauty | Fashion | Tech are our playground. Let’s elevate your vision. DM me. Let's go. ????
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What's your endgame with your online game? Who are you trying to reach and what's grinding their gears? How are you gonna track your wins and watch your growth? This kind of questioning is like a guided tour of your business soul—it'll help you lock in on clear, grounded goals that jive with your business's vision and mission. Remember, in the digital world, having a clear destination and knowing who you're traveling with is half the battle. The other half is tracking your journey, making sure you're not just spinning your wheels. So, keep your eyes on the prize, stay connected to your audience, and always be checking that rearview mirror to see how far you've come. Let's get this digital conversion show on the road!

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2 Analyze your current situation

The next step is to analyze your current situation and identify your strengths, weaknesses, opportunities, and threats. You can use tools like Google Analytics, Google Search Console, or other web analytics platforms to collect data on your website performance, traffic sources, user behavior, bounce rate, conversion rate, and other key metrics. You can also conduct a SWOT analysis to assess your internal and external factors that affect your digital conversion plan.

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Jeremy Merrell Williams

I Launch & Scale Premium Brands with a laser focus on Customer Acquisition and Brand Management. Luxury | Beauty | Fashion | Tech are our playground. Let’s elevate your vision. DM me. Let's go. ????
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While the plan has a strong framework, it's not taking into account the individual customer journey. You see, people ain't just a bunch of metrics and stats, each one's got a unique path they're taking on your site. It's also crucial to remember the human touch when communicating with your audience. Automated messages have their place, but nothing beats genuine human connection, especially when folks hit a snag. Then there's mobile optimization. Nowadays, everybody's scrolling on the go, so if your site ain't mobile-friendly, you're missing out on a massive piece of the market.

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3 Identify your gaps and opportunities

Based on your analysis, you can identify your gaps and opportunities for improvement. Where are you losing potential customers or leads? What are the barriers or challenges that prevent them from converting? What are the best practices or trends that you can leverage to increase your conversion rate? You can use tools like heat maps, surveys, user testing, or competitor analysis to gain more insights into your user experience, customer journey, and market position.

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Jeremy Merrell Williams

I Launch & Scale Premium Brands with a laser focus on Customer Acquisition and Brand Management. Luxury | Beauty | Fashion | Tech are our playground. Let’s elevate your vision. DM me. Let's go. ????
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Here's where you whip out your digital microscope. We're talking heat maps to see where your users are clicking, surveys to get the scoop straight from the source, user testing to see your site from your customer's point of view, and competitor analysis to see where you stand in the market square. These tools are like your digital detectives, helping you deep dive into your user experience, the customer journey, and your position in the market. Remember, to plug the leaks, you gotta first find where they are. Spot the gaps, seize the opportunities, and watch your digital conversion start to skyrocket. Let's get to it!

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4 Create your action plan

The fourth step is to create your action plan and prioritize your tasks and activities. Utilizing a framework like SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) allows you to set goals and KPIs for each action. Additionally, tools like Trello, Asana, or Google Sheets can be used to organize your action plan and assign roles and responsibilities. Examples of activities that can be taken include improving website design, usability, and accessibility; optimizing landing pages and call-to-actions; segmenting your audience and personalizing content and offers; testing and experimenting with different elements and variables; as well as implementing email marketing, remarketing, or social media campaigns.

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5 Execute and monitor your plan

The fifth step is to execute and monitor your plan and measure your results. You can use tools like Google Optimize, Optimizely, or Unbounce to run A/B tests, multivariate tests, or split tests on your website or landing pages. You can also use tools like Google Analytics, Google Data Studio, or HubSpot to track and report on your metrics and KPIs. You should regularly review your data and feedback and adjust your plan accordingly.

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6 Learn and improve your plan

The final step is to learn and improve your plan and optimize your conversion rate. You should analyze your results and identify what worked and what didn't. You should also look for new trends, technologies, or opportunities that can enhance your digital conversion plan. You should always test, learn, and iterate your plan and keep improving your user experience and customer satisfaction.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create a digital conversion plan?

1

2

3

4

5

6

7

1 Define your goals

2 Analyze your current situation

3 Identify your gaps and opportunities

4 Create your action plan

5 Execute and monitor your plan

6 Learn and improve your plan

7 Here’s what else to consider

Digital Strategy

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How do you create a digital conversion plan?

1

2

3

4

5

6

7

1 Define your goals

2 Analyze your current situation

3 Identify your gaps and opportunities

4 Create your action plan

5 Execute and monitor your plan

6 Learn and improve your plan

7 Here’s what else to consider

Digital Strategy

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