How do you create a content gap analysis template and document your findings and recommendations?

If SEO is a goal, incorporate your keyword strategy at this point too. You don't need to spend money on a tool. Take a deep dive into Google Search Console to see the queries that are driving traffic to your current content—are they the right queries? Also look at the most popular organic search landing pages. Are those pages set up to convert visitors into leads?

Creating a content gap analysis template involves identifying key content areas, such as blog posts, videos, or social media posts, and comparing them to your competitors' content. Start by listing the types of content you want to analyze and then gather data on your own content as well as that of your competitors. This can include metrics like engagement rates, keyword rankings, and social shares.

Creating a content gap analysis template and documenting findings involves a structured approach: ?? Template Creation: Include sections for target audience, customer journey stages, existing content, content gaps, and recommendations. ?? Identify Target Audience: Define audience segments and their needs. ?? Map Customer Journey: Outline each stage of the customer journey and the required content. ?? Evaluate Existing Content: Audit current content for relevance and effectiveness. ?? Identify Gaps: Highlight missing or underperforming content areas. ?? Document Findings: Summarize gaps and insights in the template. ?? Provide Recommendations: Suggest actionable steps to fill content gaps and improve the funnel.

Spot areas where competitors perform well, but you lack content. Look for trending keywords, underutilized formats, or audience questions that remain unanswered in your niche.

Once you have collected the data, organize it in a spreadsheet or table to visually compare the performance of your content against that of your competitors. Document your findings by highlighting areas where your content is performing well and where there are gaps or opportunities for improvement. Finally, make recommendations based on these findings, such as creating new types of content or optimizing existing ones to fill the identified gaps.

Creating a content gap analysis template involves identifying key content areas for comparison, collecting and organizing data on your own and competitors' content performance, documenting findings in a clear format, and making recommendations for improvement based on the analysis. This process can help you identify opportunities to enhance your content strategy and stay competitive in your industry.