How do you create a content curation editorial calendar for your e-commerce site?

2 Research and source content

Once you have your goals and audience in mind, you need to find and evaluate content that matches them. You can use various tools and methods to discover and filter content, such as social media platforms, RSS feeds, newsletters, blogs, podcasts, videos, and more. You should look for content that is relevant, credible, engaging, and fresh. You should also check the quality, accuracy, and tone of the content. You don't want to share content that is outdated, misleading, or offensive.

3 Organize and schedule content

After you have a pool of content to choose from, you need to organize and schedule it according to your editorial calendar. Your editorial calendar is a tool that helps you plan and manage your content curation activities. It can include information such as the topic, source, format, date, time, channel, and audience of each piece of content. You should balance the frequency, variety, and timing of your content curation posts. You should also align them with your own content creation and promotion efforts.

4 Add your voice and value

When you share curated content, you should not just copy and paste the original link or headline. You should add your own voice and value to the content. You can do this by writing a catchy and relevant introduction, summary, or commentary that reflects your brand personality and perspective. You can also highlight the key points, insights, or takeaways from the content. You can also ask questions, invite feedback, or encourage action from your audience.

6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?