How do you create a consistent story with your team?

1 Define your story purpose

Before you start crafting your story, you need to have a clear idea of why you are telling it and who you are telling it to. What is the main message you want to convey? What is the problem you are solving or the opportunity you are exploring? Who are your target audience and what are their needs, motivations, and challenges? Having a shared understanding of your story purpose will help you focus your content, structure, and tone.

2 Use a story framework

A story framework is a tool that helps you organize your story into a logical and engaging sequence. There are many frameworks you can use, such as the hero's journey, the three-act structure, or the design thinking process. Choose a framework that suits your story purpose, audience, and context, and use it as a guide to outline your main plot points, characters, and conflicts. A story framework will help you create a consistent flow and avoid gaps or contradictions.

3 Collaborate and iterate

Creating a consistent story with your team requires constant collaboration and iteration. You need to share your ideas, feedback, and insights with each other, and be open to different perspectives and suggestions. You also need to test your story with your audience and stakeholders, and refine it based on their responses and reactions. Collaboration and iteration will help you create a story that reflects your team's collective vision and resonates with your audience.

4 Use visual aids

Visual aids are powerful tools that can help you create a consistent story with your team. They can help you illustrate your story elements, such as your characters, settings, actions, and emotions. They can also help you communicate your story in a more vivid and memorable way, using images, icons, diagrams, or animations. Visual aids can help you create a common language and a shared understanding of your story among your team and your audience.

5 Establish your story voice

Your story voice is the way you express your story through your words, tone, and style. It reflects your personality, values, and emotions, and influences how your audience perceives and relates to your story. To create a consistent story with your team, you need to establish a coherent and authentic story voice that matches your story purpose, audience, and context. You can use techniques such as word choice, sentence structure, rhythm, and humor to create your story voice.