How do you create a compelling vision for your co-created work?

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Co-creating work with others can be a rewarding and enriching experience, but it also requires a clear and shared vision of what you want to achieve and how you want to achieve it. A compelling vision can inspire, motivate, and align your co-creators, as well as communicate your value and purpose to your audience. In this article, you will learn how to create a compelling vision for your co-created work, using four key steps: define, refine, align, and communicate.

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Howard Chalmers

Helping clients build data product management expertise and deliver business and technology initiatives

1 Define your vision

The first step to creating a compelling vision is to define what you want to accomplish with your co-created work. What is the problem you are solving, the opportunity you are seizing, or the change you are making? What is the impact you want to have on your co-creators, your audience, and the world? What are the values and principles that guide your work? To answer these questions, you can use various tools and methods, such as brainstorming, mind mapping, vision boarding, or storytelling. The goal is to generate a clear and concise statement that captures the essence of your vision.

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Howard Chalmers

Helping clients build data product management expertise and deliver business and technology initiatives
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A vision is simply this: a picture of future success. It must be big enough to be inspirational, but it also has to be realistic enough that your co-creators can get on board for the journey. What does the world look like down the road if you are successful? Who will be impacted, and how will they be changed? I like to start by examining the core values of the team/company that I’m working with to create a vision. It’s a challenging exercise, because it can’t be aspirational - the team has to be honest about the ideas, traits, and behaviors they hold dear, and sometimes the values that are exposed are uncomfortable. Once the team comes to grips with those values, they can look toward a better future.

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Catrina Clulow FCIM Chartered Marketer

Fractional CMO | Marketing Consultant | Author | SME Tech Marketing Specialist
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When developing a vision statement for the company as a whole, I take the key stakeholders involved. We have a no phones session - to keep them focused - of about an hour. During that hour, the first thing they do is sit with a post-it note pad and a pen. One thing that they want to achieve on each post-it - doesn't have to be defined or complete. No talking with the others. I have trigger questions up on the screen to help them focus. Then we group the notes - it is usually amazing how similar they are even without talking. Then we develop each post-it group in to a section of the vision through discussion until we achieve consensus on an achievable vision statement.

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2 Refine your vision

The second step to creating a compelling vision is to refine it based on feedback, research, and testing. You want to make sure that your vision is realistic, relevant, and resonant. To do this, you need to gather input from your co-creators, your audience, and other stakeholders, and use it to validate and improve your vision. You also need to do some research and analysis to understand the context, the trends, and the challenges that affect your vision. Finally, you need to test your vision by creating prototypes, experiments, or pilots that demonstrate its feasibility and desirability.

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Catrina Clulow FCIM Chartered Marketer

Fractional CMO | Marketing Consultant | Author | SME Tech Marketing Specialist
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Once the vision has been brainstormed by the senior leaders, it is then shared with others who feedback. They may say that the goals are too high, but I have known cases where the feedback says that they are not high enough. Together with the mission statement, the vision statement gives clarity on where the business is and where it is going. That feeds great morale and motivation when shared and bought into. They can be inspiring so that new heights are achieved for the business.

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3 Align your vision

The third step to creating a compelling vision is to align it with your co-creators and ensure that everyone is on the same page and committed to the vision. This means that you need to communicate your vision clearly and frequently, and invite feedback and dialogue. You also need to create a sense of ownership and accountability among your co-creators, by involving them in the decision-making process, recognizing their contributions, and celebrating their achievements. Additionally, you need to establish some ground rules and norms that define how you will work together, such as roles, responsibilities, expectations, and values.

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4 Communicate your vision

The fourth and final step to creating a compelling vision is to communicate it to your audience and other stakeholders, and persuade them to join you in your journey. This means that you need to craft a compelling story that showcases your vision, your co-creators, and your work. You also need to choose the right channels, formats, and media to reach and engage your audience, such as blogs, podcasts, videos, or social media. Furthermore, you need to monitor and measure the response and impact of your vision communication, and adjust it accordingly.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you create a compelling vision for your co-created work?

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5

1 Define your vision

2 Refine your vision

3 Align your vision

4 Communicate your vision

5 Here’s what else to consider

Thought Leadership

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How do you create a compelling vision for your co-created work?

1

2

3

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5

1 Define your vision

2 Refine your vision

3 Align your vision

4 Communicate your vision

5 Here’s what else to consider

Thought Leadership

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