How do you craft your unique creator brand?

Crafting a unique creator brand begins with understanding your niche. Identify your passion and expertise, and build your content around it. My advice is to be authentic and consistent. Share your knowledge and experiences genuinely. In my experience, connecting with your audience on a personal level is key. Actually, I disagree with solely chasing trends; instead, focus on what you're truly passionate about. For instance, a travel vlogger may choose to explore lesser-known destinations, offering a fresh perspective and attracting an engaged audience seeking unique travel experiences.

Niche, niche, niche - you're not for everyone. Knowing your niche is the crucial first step in this journey. Identifying your passion, problem-solving abilities, and community establishes the cornerstone of your brand identity. You are sitting on a mountain of knowledge figure out how to direct that to the people you want to serve.

Focusing on your niche when creating content is essential and it means focusing in our passion and addressing the problems you can solve for others through your content.

A lot of creators get stuck ever shifting their focus, experimenting what they like but not necessarily what their audience will like. crafting a unique creator brand involves infusing authenticity into your content and interactions with your audience. Emphasizing your distinctive voice, storytelling style, and values helps differentiate your brand within your niche. Consistent engagement and responsiveness to audience feedback aid in refining your brand's identity and fostering a loyal community aligned with your brand vision

I'd lean into values to define goals. Create your North Star by using your value system and see the world you are trying to create, then figure out the goals.

It's important to have clear goal, otherwise you are just creating content with little value. Measure your success by reviewing your analytics and the genuine conversations you're having. It's these conversations that will help you reach your goals and the content that you share is the starting point.

You need to be where your target audience is but you also need to diversify your brand and not be over reliant on just one platform. However, before diversifying, make sure you make an impactful on all the chosen ones rather than spreading yourself too thin across many.

Go where the people are. If you know your audience, then you need to now where they hang out. It's not just about customers but the community you want to cultivate. If you're trying to build a lifestyle brand, those folks may be on Instagram over Twitch. If you want to grow an audience in the business world LinkedIn might be a better platform than snapchat to start building a following. You can always expand to other platforms later, but I would get clear on my audience/avatar, find where those people spend their time, then build there.

HUMANIZE YOUR BRAND. Humans connect with humans or they connect with humanity. In this case, you want people to perceive your brand as an actual human being. The best brands and communities out there are those that feel like a space to learn, have fun, and be educated. Like a friend's group. How to achieve that? 1. Have a clear brand tone and personality. 2. Make sure this personality aligns with your company's values. 3. Create content that's meant to build connection.

I grew my audience on LinkedIn to 10k+ in one month. Here are my top 3 ideas on what to post: 1. Internship Opportunities for Summer 2024: List 5 internship opportunities within your niche and create a visual with the company logos. 2. How I got into [Company]: Talk about interview tips, application advice, resume breakdowns, and more. 3. Day in the life of [Role] at [Company]: Talk about your day in the life as a student, intern, or whatever it may be!

Having a distinct style, be it through fonts or templates, is key to standing out. By being consistent, you not only strengthen your brand but also become easily recognisable to your network. Always review and adapt based on what resonates with your audience for best results.

Building a community is crucial. Offering real value and staying consistent are key. Always listen to feedback and engage with your network on a regular basis either via commenting or DM's.

Start creating genuine connections. Your community is the backbone of your brand and the wellspring of invaluable feedback and support. Provide value, stay real, foster responsiveness, and collaborate with your community!

Pick brands that align with your values and you think your community could benefit from knowing about. Make sure you feel confident signing your name to content that promotes that brand. Make a short list of 20 companies and reach out to the directly with sample content of how you think you could grow together. Know your engagement stats, maybe even offer a free one-time pilot post to test the waters. Do this with 20 companies and you're likely to land 1-2 branded deals. Perform well and those can turn into longterm contracts. Now you have a portfolio to point to when you run this process again.