How do you craft a brand story that aligns with your core values?

In addition to YOUR why as a brand, we encourage brands to think about their CUSTOMERS' why. Why are they looking to you in the first place? What makes your brand relevant to them? Why would they chose your service or product over a competitor? This should connect to your why, of course, but the shift is helpful!

What impact do you want to make..how do you want to serve...and how can you uniquely do it vs competitors. As a personal brand, your why is that intersection of your skills + passion and that = purpose. I have discovered my why by really noting my energy levels..what brings me joy and high energy vs what makes me feel down and deflated.

Know your why is so powerful! If you can clearly know your own purpose, it is much easier to develop your brand in a way that is consistent and complimentary.

One of my favorite sayings on the subject goes thus: - Doing what you love and loving what you do is 'passion' - Doing what you ought and loving it is 'purpose' - At the intersection of what you love and what you ought is 'your genius'. Understanding purpose requires a keen affinity with one's - - Strengths - Heart - Abilities - Personality - Exposures & unique experiences. Finding alignment across board towards a vision or mission should be the nucleus of our life's endeavors, in my opinion.

It’s basically the brand philosophy that dictates its course of action. A company is built on its sense of individuality. Otherwise, the consumer would lack the level of association with the brand. The audience is never reluctant to label a business as a bunch of capitalists for whom social welfare is just a second thought. What message should a brand communicate is all based on the purpose of existence.

Never start with a buyer persona and try to "speak to them." That will ensure your brand story comes off as a sales pitch. Just tell your background and what is important to you. Don't overthink it. Too often brand stories become a fa?ade or unintelligible concoction of ideals that end up with the opposite result you intended. Be you. That will attract the ones you are looking for.

Telling a story that matters to a specific target audience about your business, service, or product requires a deep understanding of your audience's needs, pain points, values, and interests. By crafting a narrative that resonates with them, you create an emotional connection that goes beyond features and benefits. The story must be authentic, reflecting the core values of your brand, and addressing problems that your audience faces. It turns your product into a solution and your brand into a trusted companion. Through storytelling, you're not just selling a product; you're sharing a vision, building trust, and fostering a community that shares your values and believes in your mission.

How is almost just as important as your why. How is the action to your why. How are you different? If you say we are the best in customer service… everyone says that; tell us how! Example: If you are an online store say, “We deliver your products in under 23 hours or it’s free!” If you are a plumber, “We do the jobs other plumbers blush under”! Tell your customers how in detail but in a fun way and stay away from vague statements. Happy selling!

Its important to understand which channel works for you. As I believe Instagram is a place to generate leads, and LinkedIn is the place to convert the same. Learn about your audience, work on the niche, and track down where you can find them. So that your right pitch and right messages reaches out to right audience

Every brand should stem from a core belief or set of values. This forms the backbone of your online presence. Clearly communicate what you stand for and ensure it aligns with the expectations and values of your target audience. Authenticity is key here.

Implementing an efficient feedback loop is key at a certain point. You need to know what your audience remembers when it comes to your brand story. How does this perspective change over time and how does the brand act upon that feedback?

Building a strong brand requires a story that aligns with its core values. This authenticity creates a connection with customers that goes beyond just transactions. Brands that share their customers' values gain trust, support, and loyalty from their audience. Therefore, developing a brand story that reflects the brand's values is essential for success.

Crafting a brand story that aligns with your core values is like baking a delicious cake. First, gather the finest ingredients—your brand's mission, vision, and beliefs. Then, mix in your unique personality and sprinkle it with authenticity. Let it bake by weaving together memorable narratives that resonate with your audience. Don't forget the secret ingredient—humor! A pinch of humor can add that extra flavor and make your brand story truly unforgettable. Lastly, frost it with consistency and serve it with passion. Voila! You've got a brand story that not only aligns with your core values but also leaves a delightful impression on everyone who encounters it.