How do you cope with the changing customer expectations and demands in the digital age?

Through relationship building & gaining trust, you’re able to offer your customers the highest level of service. So many times the sales process is about “closing the deal” instead of solving your customers problems. At the end of the day, a successful sales person should be solution seeker instead of a “deal closer”. I can assure you the more you know about your clients, the more deals you’ll close! Get to know then on a personal level, remember who’s having a baby, getting married, remember kids names. Make notes when speaking with them and circle back to those topics, I promise they’ll be blown away & in turn trust you even more as you nurture the relationship. They’ll remember you & that’s what you want the next time they want to buy!

I totally agree with you Understanding your customer's pain point and providing resolution. invest in good quality products and services Don't keep customers waiting for long on the phone Respect your customers and show empathy. Always listen to understand, don't listen to respond. Collect customer data e.g. Name, email, phone number, and birthday date in other to have proper documentation. Customers are the reason why business is growing Treat them well.

Learning about different CRM tools and knowing how to navigate is essential. Customer service requires you to be emotionally, mentally, and physically strong. You have to learn how to deal with customers from different temperaments.

La technologie ne doit pas "tuer" l'interaction entre les clients et les entreprises. Il m'est arrivé de voir un client me poser la question suivante quand il nous contacte : est-ce que je parle à un humain ? La réponse affirmative donnée rassure client. Alors il est nécessaire de demeurer dans la formation des personnels du service client tout en mettant à leur disposition des moyens efficaces permettant de répondre aux clients dans des délais très courts. La considération et la valorisation des personnels des services clientèles sont des éléments qui peuvent créer la motivation et donc la prise en charge efficace des demandes des clients.

In my experience, when I was in banking, as the customer walks in the door, just saying hello is polite, but greeting your clients with a smile and using their first name “Hello, Jane! “ helps building a rapport between customers and yourself. You show them that you remember who they are the next time they come in and you most likely will have created a customer relationship and that can help them in trusting you with their affairs. Then continue to build off of the first name basis by engaging in conversation with them. Ask about their family, what they like to do for fun, etc. When they come back in you will want to greet them personally and ask them a follow up question from the previous conversation you had with customer.

In my experience, providing ways to engage clients right away, such as a welcome email immediately after booking a first call or becoming a client is always nice. With today's automation, there's no reason every communication can't be personalized, but the communication shouldn't only be transactional. I send a congratulatory card when my students get admitted to their first college, or graduation card and small gift to personalize the relationship. I provide many ways for my students and their parents to communicate with me. Most importantly, I try to over-deliver whenever I can. I want my families to feel they have a teammate when they work with me, not just a hired consultant. The client relationship is better, as are the best results.

In my previous company that has worked, we celebrated every one of our customer's birthdays. With a token of gift to appreciate them. Also, engage on their social media post to encourage them and support them.