How do you coordinate team roles for a successful pitch?

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Pitching to venture capitalists is a high-stakes challenge that requires a well-prepared and coordinated team. You need to showcase your product, market, traction, and vision in a clear and compelling way, while also addressing the questions and concerns of potential investors. How do you assign and align the roles of your team members to deliver a successful pitch? Here are some tips to help you plan and execute your pitch with confidence and efficiency.

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Madhur Jain

President Awardee| Sharing Startups & Finance Insights| IIT Patna| Past Collaborators: Inc42, ICICI, Fire-Boltt etc

1 Know your audience

Before you start crafting your pitch, you need to research and understand your target investors. What are their backgrounds, interests, preferences, and criteria? What are the common questions or objections they raise? How do they like to receive information and feedback? Knowing your audience will help you tailor your pitch to their needs and expectations, and avoid any pitfalls or misunderstandings.

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Madhur Jain

President Awardee| Sharing Startups & Finance Insights| IIT Patna| Past Collaborators: Inc42, ICICI, Fire-Boltt etc
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Being PREPARED is best solution for SMART founder's and can be done by knowing your target VC's like - - Investment thesis of VC: sectors, stage, cheque size etc - Read about some of their other investments in the same sector - connect with other entrepreneurs & reach out to VC through a referral - learn about different team members of that VC & target accordingly

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2 Define your roles

Depending on the size and composition of your team, you may have different roles and responsibilities for your pitch. For example, you may have a lead presenter who delivers the main narrative and showcases the product demo, a co-presenter who supports the lead with data and anecdotes, and a note-taker who records the feedback and questions from the investors. You may also have other team members who can join the Q&A session or provide technical or domain expertise. You should define your roles based on your strengths, skills, and personalities, and make sure everyone is comfortable and confident with their role.

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Madhur Jain

President Awardee| Sharing Startups & Finance Insights| IIT Patna| Past Collaborators: Inc42, ICICI, Fire-Boltt etc
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FIRST Impression is the last Impression. Make your first interaction memorable for them by - - all co-founder's present in the meeting - be prepared for most commonly ask questions with some data and numbers - let the concerned person answer the queries related to their department - prepare a data room to give them data if they are seriously interested - be honest throughout

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Michael Deem

Managing Partner | Private Equity | Venture Capitalist | Life Sciences | AI
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The best pitches I have seen are by the founder. Sometimes, if it is a technical company and the CEO is an outsider, the pitch can be better with two people. Some VCs tend to like pitches by two people, as this shows the company has a cohesive team. Less successful seem to be pitches by the CFO or CTO or CSO. Sometimes it makes sense for the CEO to pitch and a second person from the company to be there to take notes, or chime in only if needed.

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3 Practice and rehearse

Once you have your roles and pitch deck ready, you need to practice and rehearse your pitch as a team. You should aim to deliver a smooth and coherent presentation that flows well and covers all the key points. You should also anticipate and prepare for the possible questions or challenges from the investors, and practice how to handle them as a team. You should also seek feedback from external sources, such as mentors, peers, or experts, who can give you honest and constructive advice on how to improve your pitch.

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Madhur Jain

President Awardee| Sharing Startups & Finance Insights| IIT Patna| Past Collaborators: Inc42, ICICI, Fire-Boltt etc
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PRACTICE makes one successful. Give your pitch best by - - read online about what pitch should contain - do background research about the target VC - be honest and humble - give practice pitch to your friends/ entrepreneurs/ other VC to get honest feedback - get feedback from the VC even if they reject to invest

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Michael Deem

Managing Partner | Private Equity | Venture Capitalist | Life Sciences | AI
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Practice does not make you stale. It makes you smooth. Practice 3 times a day with everybody who will listen. And revise your deck many times. In my experience, the decks where VCs have said "this is one of the best decks I have ever seen" are ones that have undergone 20 revisions and are a distillation of a much longer, backup deck.

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4 Communicate and collaborate

During the pitch, you need to communicate and collaborate effectively with your team members and the investors. You should use verbal and non-verbal cues to signal when to transition, intervene, or support each other. You should also listen actively and attentively to the investors, and respond to their questions or comments with clarity and respect. You should also show enthusiasm, passion, and curiosity, and demonstrate that you are a cohesive and capable team that can execute your vision.

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Madhur Jain

President Awardee| Sharing Startups & Finance Insights| IIT Patna| Past Collaborators: Inc42, ICICI, Fire-Boltt etc
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Good communication is the key to success which includes - - listen carefully what they asking & answer well - be honest, enthusiastic & curious throughout - connect the VC through your startup story and mission - carefully negotiate deal terms but don't fight

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Michael Deem

Managing Partner | Private Equity | Venture Capitalist | Life Sciences | AI
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Once you pitch is refined and your presentation is second nature, then you can be listing for unspoken questions by the VC or for the question behind the question. As a founder, keep in mind that the VC may have one essential question that you will need to answer. And this question may not be explicitly asked. The opposite -- where the VC bombards you with very many questions -- you will be able to handle because of all your practice if you maintain your composure.

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5 Follow up and follow through

After the pitch, you need to follow up and follow through with your team and the investors. You should debrief and reflect on your performance as a team, and identify the strengths and weaknesses of your pitch. You should also thank the investors for their time and attention, and send them any additional information or materials they requested. You should also keep them updated on your progress and milestones, and maintain a positive and professional relationship until you secure the deal.

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Michael Deem

Managing Partner | Private Equity | Venture Capitalist | Life Sciences | AI
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If a question came up that seems very significant, then by all means incorporate it into your deck. You can put the answer on the slide or work it into your presentation. Or if there is no great answer, you might think about listing it as one of the points to be derisked by the funds being raised in this round (i.e., if we knew the answer to that question, our valuation would be higher and we would be raising the next round now).

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6 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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How do you coordinate team roles for a successful pitch?

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2

3

4

5

6

1 Know your audience

2 Define your roles

3 Practice and rehearse

4 Communicate and collaborate

5 Follow up and follow through

6 Here’s what else to consider

Venture Capital

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How do you coordinate team roles for a successful pitch?

1

2

3

4

5

6

1 Know your audience

2 Define your roles

3 Practice and rehearse

4 Communicate and collaborate

5 Follow up and follow through

6 Here’s what else to consider

Venture Capital

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