How do you connect your community across social media?

The above is written as if community = broadcasting. First step define what is community. What it means to brands, customers and individuals will be very different. Take the first step of listening, polling or surveying your target audience and asking them what they want.

Choosing your platforms is one thing which is important. Don't try to be a winner on every platform to start with. Conquer one or two and then move to the rest. It's also important to understand the culture of each platform. What state of mind the audience are on LinkedIn is not the same state of mind the same Audience is while scrolling through Instagram or Tiktok. Modify the same content in a way it suits the platform's culture. Create a short video about 5 best social media analytics tools on Tiktok while a carousel post can do well on Instagram and linkedin. You can maybe add some numbers in the caption on LinkedIn as well to suit linkedin platform culture. Understand the platform culture while keeping content pillars uniform.

Incorporating room in the calendar for "breathing' is a must. Days where you have planned content, and empty days you can hop on trends, post the last minute deals, or just post nothing at all without rearranging your month or worrying about cadence. A good social calendar isn't meant to restrain your creative flow, it's designed to protect it. To keep you from being creative in a crunch and to give your community the best version of your brand.

I've been managing LinkedIn Company pages since 2020 and I'm a huge believer in focusing on your #1 platform. For the B2B companies I've worked for - that top social media platform has always been LinkedIn. I lean into this and find ways that we can stop spending extra time worrying about other platforms and instead, spend more time trying to maximize our use of that top platform. I find that LinkedIn polls are an incredible way to collect insights that can be later used in content for your website and at the same time, your audience will show up in a poll in ways they will never show up in a Comment, Share, or Like. Stop trying to master 3 platforms - focus your energies on your #1. I'm goal-setting for

Learning about a community’s background, history, culture, geography and assets are vital for any business or organization. Today, social media can be your greatest resource when studying your community. Connecting with leaders, local groups, businesses and organizations are vital to establishing not only your online presence but your overall presence in the community. Make sure to add, friend, subscribe or like prominent leaders and influencers in your community. Pay it forward by liking and engaging with their materials on their social media platforms.

Lo puedes hacer de muchas manera, pero si tedria que darte una opinión, esa sería a través de contenido. Así es, el contenido "Si lo haces bien" hará que tengas una conexión genuina con tu audiencia. Una estrategia de contenido no es fácil, pero si es simple cuando conoces el método adecuado. Empieza a implementar estrategias de contenido y verás la diferencia. Puedes aprender en mi perfil ??