ç™»å½•æŸ¥çœ‹æ›´å¤šå†…å®¹

How do you connect with change influencers?

ç”±äººå·¥æ™ºèƒ½å’Œé¢†è‹±ç¤¾åŒºæä¾›æŠ€æœ¯æ”¯æŒ

Change influencers are the people who can help you drive and sustain change in your organization. They are not necessarily the ones with the most authority or formal power, but the ones who have the trust, respect, and influence of others. Connecting with change influencers can help you gain insights, feedback, and support for your change initiatives. But how do you identify and engage with them effectively? Here are some tips to help you connect with change influencers in your change management process.

æ¤æ–‡ç« ä¸çš„ä¸šç•Œè¾¾äºº

ç”±ç¤¾åŒºä»Ž 2 æ¡å†…å®¹ä¸ç²¾é€‰ã€‚äº†è§£æ›´å¤š

Marcelo de Elias

Professor FGV e FDC | Linkedin Top Voice | Especialista em gest?o de mudan?as, lideran?a e cultura organizacional |â€¦

1 Identify change influencers

The first step is to identify who are the change influencers in your organization or stakeholder groups. This can be done through network analysis, surveys, interviews, or observation. Additionally, you can ask for referrals from people familiar with the culture and dynamics of the organization. When looking for change influencers, it is important to consider those who are well-connected and have access to different groups and levels of the organization, as well as those who are respected and trusted by their peers and managers. Moreover, it is beneficial to find people who are open-minded, willing to learn and adapt, positive and enthusiastic about change, and have the skills and knowledge to contribute to the change.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Marcelo de Elias

Professor FGV e FDC | Linkedin Top Voice | Especialista em gest?o de mudan?as, lideran?a e cultura organizacional | Mestre em inova??o | Ex-executivo de RH | Escritor e palestrante | Conselheiro | "O Mestre das Mudan?as"
ä¸¾æŠ¥å†…å®¹
I'm familiar with two methodologies: Influence Network Mapping - This approach involves identifying and analyzing connections and relationships among employees to determine who influences others. This can be done through questionnaires developed specifically for this purpose, such as the "sociometric analysis," which has been used for nearly a hundred years by researchers worldwide to investigate how individuals are perceived within a group. Stakeholder Analysis - In this method, you identify and evaluate individuals or groups, assigning them scores based on three criteria: Interest, impact, and influence on the changes. This helps identify key influencers who can play a crucial role in supporting or resisting the changes.

å·²ç¿»è¯‘

èµž

2 Build relationships with change influencers

Once you have identified the change influencers, you need to build relationships with them. This means reaching out to them, showing interest in their perspectives and needs, and sharing your vision and goals for the change. You can use various communication channels, such as emails, phone calls, meetings, or social media, to connect with them. The key is to be genuine, respectful, and transparent, and to listen and respond to their feedback and concerns. You can also invite them to join your change team or advisory group, or ask them to be your champions or advocates for the change.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Marcelo de Elias

Professor FGV e FDC | Linkedin Top Voice | Especialista em gest?o de mudan?as, lideran?a e cultura organizacional | Mestre em inova??o | Ex-executivo de RH | Escritor e palestrante | Conselheiro | "O Mestre das Mudan?as"
ä¸¾æŠ¥å†…å®¹
In major organizational changes, such as mergers, acquisitions, and system implementations, I often suggest structuring a "Change Management Project Task Force" involving opinion leaders. A recent example I experienced is that of a pharmaceutical company in which I had the opportunity to assist in this process. There, a multifunctional team of 10 employees was formed, including professionals from various areas and leaders. This group, after receiving specific training, acted as a "change project office" with part-time engagement from its members. They would meet three times a week to discuss, plan, and implement the necessary actions.

å·²ç¿»è¯‘

èµž

3 Empower change influencers

The next step is to empower change influencers to play an active role in the change process. This means giving them the resources, information, and authority they need to perform their tasks and influence others. You can also provide them with training, coaching, and recognition to enhance their skills and motivation. You can also involve them in decision-making, problem-solving, and innovation activities related to the change. By empowering change influencers, you can leverage their expertise, creativity, and influence to achieve better outcomes and results.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

4 Support change influencers

The final step is to support change influencers throughout the change process. This means providing them with ongoing communication, feedback, and guidance, and addressing any issues or challenges they may face. You can also create a network or community of change influencers, where they can share their experiences, best practices, and lessons learned with each other. You can also celebrate their successes and achievements, and acknowledge their contributions and impact. By supporting change influencers, you can foster their commitment, engagement, and loyalty to the change.

Connecting with change influencers is a vital skill for change management leaders. By identifying, building relationships, empowering, and supporting change influencers, you can enhance your change management process and achieve your change goals more effectively and efficiently.

æ·»åŠ æ‚¨çš„è§‚ç‚¹

5 Hereâ€™s what else to consider

This is a space to share examples, stories, or insights that donâ€™t fit into any of the previous sections. What else would you like to add?

æ·»åŠ æ‚¨çš„è§‚ç‚¹

Change Management

+ å…³æ³¨

ç»™æ–‡ç« è¯„åˆ†

å¾ˆæ£’ ä¸å¤ªå¥½

ä¸¾æŠ¥æ¤æ–‡ç«

æŸ¥çœ‹å…¨éƒ¨

How do you connect with change influencers?

1

2

3

4

5

1 Identify change influencers

2 Build relationships with change influencers

3 Empower change influencers

4 Support change influencers

5 Hereâ€™s what else to consider

Change Management

ç»™æ–‡ç« è¯„åˆ†

æ„Ÿè°¢æ‚¨çš„åé¦ˆ

æ›´å¤šChange Managementç›¸å…³æ–‡ç«

æ›´å¤šç›¸å…³é˜…è¯»å†…å®¹

How do you connect with change influencers?

1

2

3

4

5

1 Identify change influencers

2 Build relationships with change influencers

3 Empower change influencers

4 Support change influencers

5 Hereâ€™s what else to consider

Change Management

ç»™æ–‡ç« è¯„åˆ†

æ„Ÿè°¢æ‚¨çš„åé¦ˆ

æŸ¥çœ‹å…¶ä»–æŠ€èƒ½

æ„Ÿè°¢æ‚¨çš„åé¦ˆ