How do you compare and evaluate different field marketing tools in the market?

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Field marketing is a strategy that involves creating and delivering engaging experiences for your target audience in physical locations. It can help you generate leads, build brand awareness, and foster customer loyalty. However, to execute effective field marketing campaigns, you need the right tools to plan, manage, and measure your activities. In this article, we will show you how to compare and evaluate different field marketing tools in the market, based on some key criteria and features.

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1 Define your goals and needs

Before you start browsing for field marketing tools, you need to have a clear idea of what you want to achieve and what you need to support your field marketing strategy. For example, do you want to increase foot traffic, capture leads, or drive sales? Do you need a tool that can help you with event registration, check-in, feedback, or analytics? Do you have a specific budget, integration, or security requirement? By defining your goals and needs, you can narrow down your options and focus on the tools that match your expectations.

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Frejin Arooja

Cyberflaneur | Growth & Field Marketing | Top Marketing Voice
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Considering that non-marketing colleagues might use the tool in chaotic environments like conferences, here's what matters - 1. Ease of use and user interface 2. Integration capabilities - the more we can automate workflows, the better. 3. Features like lead capture, data synchronization, and real-time updates are crucial for effective field marketing. 4. Reporting and Analytics: this is the data nerd in me speaking 5. Compliance and Security --- because I currently function in the security and privacy space and so does my ICP.

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Lauren Doyle

I help brand leaders delight customers & create raving fans through sales, marketing and events. DM for a free assessment & strategy session.
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When I was working with clients that used a hybrid gig economy / tech product, I thought I was able to see what we needed in our tech product. We needed to track output of activity. What happened, who was engaged, any qualitative feedback. Overall, the biggest challenge is connecting the activity to some sort of sales outcome. While most tech products can't offer that directly, you should be able to get a read out - CSV or Recap - that you can align with your sales data to see what's really working and what's not.

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2 Compare features and functionality

Once you have a shortlist of potential field marketing tools, you need to compare their features and functionality. You want to look for tools that offer capabilities that are relevant and useful for your field marketing campaigns, such as event management, lead capture, engagement, and reporting. Event management tools can help you create, promote, and manage events such as webinars, trade shows, or pop-ups. Lead capture tools can help you collect and store contact information from your prospects with QR codes, forms, or scanners. Engagement tools can help you interact and communicate with your audience through surveys, polls, quizzes, or games. Finally, reporting tools can help you track and measure the performance and impact of your field marketing activities such as attendance, conversion, or ROI.

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3 Evaluate user experience and support

When evaluating field marketing tools, it's important to consider the user experience and support. Look for tools that are easy to use, intuitive, and reliable, with adequate customer service and technical support. You can test these aspects by signing up for a free trial or demo, exploring the features and functionality, asking questions and requesting feedback, and reading reviews and testimonials from other users.

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4 Consider scalability and flexibility

Finally, when selecting field marketing tools, you should consider scalability and flexibility. Look for tools that can grow and adapt to your business and strategy. Avoid tools with long-term contracts or hidden fees. To assess scalability and flexibility, check pricing and payment options, review terms and conditions, compare plans and packages, and evaluate customization and integration options. By doing so, you can compare different field marketing tools in the market to find the ones that best suit your needs and goals. Field marketing tools can help streamline workflow, optimize results, and enhance customer experience.

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5 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Lauren Doyle

I help brand leaders delight customers & create raving fans through sales, marketing and events. DM for a free assessment & strategy session.
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Always keep in mind usability for the people you're hiring. They'll be working off of android and iphone. If you aren't paying for their phones, then your app should be easy to utilize and it would be a huge benefit if it didn't run slow, offered wifi connectivity and didn't take up too much space. Team members who are collecting data need to be interacting and not recapping. Get them off the app as quick as possible, and then leave room for them to offer up qualitative as well as quantitative info.

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How do you compare and evaluate different field marketing tools in the market?

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1 Define your goals and needs

2 Compare features and functionality

3 Evaluate user experience and support

4 Consider scalability and flexibility

5 Here’s what else to consider

Field Marketing

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