Before you can communicate your value, you need to know your worth. This means doing some research and analysis to determine how much you should charge for your services, based on your skills, experience, level, niche, and location. You can use online tools, surveys, and forums to get an idea of the average rates for virtual assistants in your industry and region. You can also consider your expenses, taxes, and desired income to calculate your hourly or project-based rates. Remember to factor in your value-added services, such as customer service, project management, or technical support.