How do you communicate voice and mood to clients in a clear and concise way?

2 Identify voice and mood

Before you can communicate voice and mood to clients, you have to identify them in the text. To do this, you can ask yourself some questions, such as: Who is the author or narrator? Who is the intended audience? What is the main message or goal of the text? What words, phrases, sentences, and punctuation are used to convey voice and mood? How do they affect the reader's perception and response?

3 Use examples and explanations

One of the best ways to communicate voice and mood to clients is to use examples and explanations. Instead of just stating that the voice is too casual or the mood is too dark, show them how and why. For example, you can highlight specific words, sentences, or paragraphs that illustrate the voice and mood, and explain how they could be improved or changed. You can also suggest alternative words, sentences, or paragraphs that would create a different voice and mood.

4 Use a style guide or a checklist

Another way to communicate voice and mood to clients is to use a style guide or a checklist. A style guide is a document that outlines the preferred voice and mood for a specific text, genre, or client. A checklist is a list of questions or criteria that help you evaluate the voice and mood of a text. You can use a style guide or a checklist to guide your proofreading process and to provide feedback to clients.

5 Be respectful and constructive

When you communicate voice and mood to clients, you have to be respectful and constructive. Remember that voice and mood are subjective and personal, and that clients may have different opinions or preferences. Therefore, you have to avoid being judgmental, harsh, or dismissive. Instead, you have to be polite, positive, and supportive. You have to acknowledge the strengths and weaknesses of the text, and offer suggestions for improvement or revision.

6 Follow up and follow through

The last tip to communicate voice and mood to clients is to follow up and follow through. After you provide your feedback, you have to check if the clients have any questions, concerns, or comments. You have to listen to their feedback and respond accordingly. You also have to follow through with any revisions or corrections that you agreed on. You have to ensure that the final text reflects the desired voice and mood, and that the clients are satisfied with the outcome.