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Last updated on 2024年10月18日

How do you communicate and showcase your co-design and co-innovation outcomes?

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Co-design and co-innovation are collaborative approaches to creating value with your customers, partners, and stakeholders. They involve engaging them in the design and innovation process, from ideation to implementation, to ensure that your solutions are relevant, desirable, and impactful. But how do you communicate and showcase your co-design and co-innovation outcomes to build your brand awareness and reputation? Here are some tips to help you.

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Waqqad Khan

??Digital Marketing Strategist & Web Developer | SEO & Content Marketing Specialist | Driving Brand Growth through…

1 Define your goals

Before you share your co-design and co-innovation outcomes, you need to define your goals and objectives. What are you trying to achieve by communicating and showcasing your results? Who are you targeting and what do you want them to do, feel, or think? How will you measure your success and impact? Having clear and specific goals will help you craft your message and choose the most effective channels and formats for your audience.

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Waqqad Khan

??Digital Marketing Strategist & Web Developer | SEO & Content Marketing Specialist | Driving Brand Growth through Innovative Social Media Strategies | Experienced Speaker & Trainer
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Craft compelling case studies highlighting collaborative achievements. Utilize diverse media formats for broader reach. Host webinars or events showcasing the process and impact. Leverage social platforms for real-time updates. Foster a culture of sharing and celebrate milestones internally and externally. Transparently communicate the value co-design and co-innovation bring to all stakeholders.

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Dr. Kumar K - MD (AM), MPC, PGPC

As a Holistic Mental Health & Wellness Coach, I empower individuals and businesses to navigate challenges, optimize performance, achieve goals through personalized guidance, mentorship, therapy, and strategic consulting.
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I believe in the power of storytelling to communicate co-design and co-innovation outcomes. I'd utilize a combination of visual and textual elements to create compelling narratives that resonate with your target audience. This could involve creating case studies, infographics, videos, or interactive experiences that highlight the collaborative process and the positive impact of the outcomes. Showcasing the human element behind the innovation, you can cultivate trust, build relationships, and inspire others to engage in co-design and co-innovation.

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2 Tell a story

One of the best ways to communicate and showcase your co-design and co-innovation outcomes is to tell a story. Stories are powerful tools to capture attention, evoke emotions, and inspire action. They can also demonstrate how your solutions address real needs, challenges, and opportunities for your customers, partners, and stakeholders. To tell a compelling story, you need to have a clear structure, a main message, and a call to action. You also need to use vivid language, visuals, and testimonials to bring your story to life.

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Marc Ming

Chief Strategist & Creative; Brand Creator & Producer; Brand Storyteller and Promoter; Team Chairman & Big Idea Pitcher; Social Media & E-Com Specialist; Figure Skater, Japanese Singer & Multi-lingual MC
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Designing is storytelling and emotion connecting! Stories connect brand and audience. The more creative，the more connections, the more loyal audience!

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3 Use multiple formats

Depending on your goals and audience, you may want to use different formats to communicate and showcase your co-design and co-innovation outcomes. For example, you can use videos, podcasts, blogs, infographics, webinars, case studies, white papers, or reports to convey your message and showcase your results. You can also use social media, newsletters, websites, or events to reach and engage your audience. The key is to use the formats that best suit your content, context, and purpose.

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Marc Ming

Chief Strategist & Creative; Brand Creator & Producer; Brand Storyteller and Promoter; Team Chairman & Big Idea Pitcher; Social Media & E-Com Specialist; Figure Skater, Japanese Singer & Multi-lingual MC
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Try to be more tech-savvy: Try ChatGPT to enrich your creative; Use AR/VR L, virtual reality and visual production definitely add value to the brand equity these days!

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4 Highlight the benefits

Another tip to communicate and showcase your co-design and co-innovation outcomes is to highlight the benefits of your solutions for your customers, partners, and stakeholders. How do your solutions solve their problems, improve their situations, or create new value for them? How do they differ from other alternatives or competitors? How do they align with their values, goals, or aspirations? By focusing on the benefits, you can show how your solutions deliver value and impact.

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Marc Ming

Chief Strategist & Creative; Brand Creator & Producer; Brand Storyteller and Promoter; Team Chairman & Big Idea Pitcher; Social Media & E-Com Specialist; Figure Skater, Japanese Singer & Multi-lingual MC
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Communications, communications, communications! Designing, branding, marketing are all about communications and beyond. Through strategic and integrated omni channel communication can build a sustaintainable valuchain for the brand.

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5 Showcase the process

In addition to showcasing the outcomes, you may also want to showcase the process of co-design and co-innovation. This can help you demonstrate how you involve your customers, partners, and stakeholders in the design and innovation process, how you listen to their feedback and insights, and how you adapt and iterate based on their needs and expectations. Showcasing the process can also help you build trust, credibility, and loyalty among your audience.

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6 Invite feedback and dialogue

Finally, you may want to invite feedback and dialogue from your audience when you communicate and showcase your co-design and co-innovation outcomes. This can help you learn from their perspectives, opinions, and experiences, and identify new opportunities for improvement or innovation. It can also help you foster a sense of community, collaboration, and co-creation among your audience. You can invite feedback and dialogue by asking questions, conducting surveys, hosting forums, or creating platforms for interaction.

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7 Here’s what else to consider

This is a space to share examples, stories, or insights that don’t fit into any of the previous sections. What else would you like to add?

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Diana Petru

Global Employer Branding Community Manager at Wargaming | Ph.D. in Modern History
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One excellent example co-design and co-innovation is LEGO's collaboration with its user community through the LEGO Ideas platform. Users create their designs, share them on the platform, and fellow LEGO fans vote for their favorite creations. If a project receives enough support (10,000 votes), LEGO reviews it for potential production. One success story: Maia Weinstock, a science writer and LEGO enthusiast, proposed a set honoring female pioneers of NASA. Her submission received support from the community, and eventually garnered the required 10,000 votes. LEGO reviewed the project, collaborated with Maia Weinstock, and officially released the "Women of NASA" set. This set celebrated the achievements of female scientists and astronauts.

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How do you communicate and showcase your co-design and co-innovation outcomes?

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1 Define your goals

2 Tell a story

3 Use multiple formats

4 Highlight the benefits

5 Showcase the process

6 Invite feedback and dialogue

7 Here’s what else to consider

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